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Agencies
aren’t the only one who have to manage the client relationship; it’s the marketer’s
job. There's no longer a margin for error.
Marcom is a
messy business and the responsibility for getting high quality work in a
complex knowledge-based relationship is now seen as the responsibility of
client management. ‘Blame the agency’ doesn’t work. It requires a lot
commitment on your part; from setting up internal alignment to the quality of
your marcom managers. Plus, the folks from your procurement group are getting
more involved. And after that, you can start managing the agency!
What can senior
marketers do to maximize the agency relationship? Find out on September 24, 2007.
Take this opportunity get new ideas on what you can start doing now.
When & Where
Verity Club, Toronto Room
111-D Queen St. East
Toronto,
Ontario M5C1S2
Canada
Monday, September 24, 2007 from 7:30 AM to 10:00 AM (ET)
Add to my calendar
Hosted By
American Marketing Association - Toronto Chapter
The Toronto Chapter has an impressive heritage in the Toronto marketing community, dating back to its origins in 1946. Our mission is to increase the impact and value of marketing in your business and connect you to Toronto marketing and business professionals and the world’s largest marketing community, the American Marketing Association.
