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Event Details
Email Newsletters are one of the most effective ways to engage your fans, customers, and potential customers.
While social media seems to be everyone's focus, if you want to have a direct communication with your audience you must have both your own website and "permission" to send emails directly to them.
Time: 30-40 minutes
NOTE: You will need a PC with speakers (and headset to interact) or you will be provided a phone number you may call to hear the audio.
What you will learn:
- The Why and How of Email Newsletters. From content & strategy to the actual layout and design.
- A look at analytics and why using a service is typically far superior then sending from your personal email.
- How to add the sign-up sheet to your website.
There will be time for both Q & A and examples.
About Your Presenter:
Matthew Moran is an author, consulting and singer/songwriter based in Newbury Park, CA. He worked for more than 20 years in computer technology; writing programs, managaing projects, and helping organizations use tools and strategies for online promotion and marketing.
He is the author of numerous articles and a book, The IT Career Builder's Toolkit.
He provides workshops and keynote addresses on business technology, social media marketing, and innovation.
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TheSongwriterOnline
The Songwriter Online provides tutorials and insight to help bands, songwriters, and performers grow their music business.
