Market Your Business Using Social Media

As part of Limavady Borough Council's Small Business Training Programme

What is the session about?

This information session will introduce you to the concept of social media and how it can be used to promote (yourself and) your organisation. There will be a swift, jargon-free run-through of what is available (most of it free). The session will emphasize the practicalities of getting involved with social media, including ongoing time commitment.

It will include a list of where to go for additional information and will end with a list of recommendations of what to do next.

What are the session objectives?

The objectives of the session are as follows:

• To introduce you to the new tools and what they do

• To introduce you to the new terminology

• To suggest ways in which you might use the tools to promote your organisation

• To warn you about pitfalls and expenses you might incur along the way

Who is the session for?

This session is for anyone who wants to gain a quick-fire overview of what social media is. It is most suitable for absolute beginners, and only a basic working knowledge of the world wide web is assumed. Those who already use some forms of social media (perhaps on a personal basis) will gain an additional insight into how this could be translated to business purposes.

PRESENTER

 Dawn Baird MSc(Ed)

Dawn Baird is a partner in Sensei Learning and Performance. She specialises in Training for Trainers; IT Training; Social Media; Customer Service; and Personal and Professional Development (particularly Assertiveness). She also consults on the use of social media in your small business. Dawn teaches in the School of Education, Queens University Belfast and runs regular seminars, workshops and online coaching on social media. She is a prolific blogger and can be found tweeting from dawn ‘til dusk!