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Personal Branding Boot CampSaturday, May 22, 2010 at 12:00 PM - Monday, May 31, 2010 at 9:00 PM (ET) |
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Event Details
Praise for Personal Branding 101:
"Rosetta has amazing energy and is very knowledgeable."
"Presenter was fabulous and so willing to answer questions, gave great examples."
"I learned a lot of useful info."
"Very practical."
Rosetta Thurman started blogging in 2007 and could never have imagined the benefits she would reap as a young professional:
- 40+ speaking opportunities since 2007
- Offered an adjunct faculty position at a local university
- Popular blog with 800 subscribers, plus syndication
- 7,600 followers on Twitter
Rosetta's success in using social media to build her personal brand allowed her to make the decision to leave her job and branch out into full-time consulting in January 2010. Just five months later, she's amazed that she's already on track to earn the same amount of money as she did while working at her previous 9-5 job! And guess what? She wants to show you how you can craft a successful personal brand, too!
Join Rosetta for the Personal Branding Bootcamp, a crash course in today's most effective career tool for young professionals: personal branding! Starting Saturday, May 22, you'll start a weeklong, intensive training program with other go-getters just like you. The entire program is virtual and you can participate from anywhere in the world!
There are two registration options:
- Webinar Only (see Part I below): This registration level includes one ticket to the May 22 Personal Branding 101 Webinar, as well as access to the recording (audio & slides) after the live event. Webinar only registrants will not be able to participate in the intensive portion of the Personal Branding Boot Camp held from May 24-31 nor any of the associated forums. This option is good for those who just want to get their feet wet in learning more about personal branding and some quick, practical tips they can apply as part of their career planning.
- All Access (see Parts I & II below): This registration level includes full-access to the Personal Branding Boot Camp learning experience through May 31 as well as one ticket to the May 22 Personal Branding 101 Webinar and access to the recording (audio & slides) after the live event. This "deep dive" option is for those who are ready to go whole hog and set aside the time to implement social media tools or improve the ones they have in order to advance their careers.
PART I
Introductory Webinar: Personal Branding 101
Saturday, May 22, 2010 12:00 PM - 1:00 PM EDT
Everyone has a personal brand, whether you like it or not. The question is, is yours a good one? This introductory webinar will explain the origins of personal branding, explore ways to "audit" your current personal brand and inspire you to take control of your online presence. Having trouble getting your name out there for jobs, leadership roles, consulting gigs or board opportunities? Find out how you can:
- Grow your professional network
- Become known as an "expert" in your field
- Build your personal brand using the 4 hottest social media tools available: blogs, Twitter, Facebook and LinkedIn!
By the end of the hour, participants will leave with an actionable personal branding plan. Led by Rosetta Thurman, President of Thurman Consulting and blogger at rosettathurman.com. Participants will have access to the recording (audio & slides) after the live event.
PART II
Personal Branding Boot Camp:
Build a Better Personal Brand in Just 7 Days!
Monday, May 24, 2010 - Monday, May 31, 2010
The Boot Camp kicks off with an hour-long introductory webinar on May 22 and runs for seven days immediately after that with an intensive, interactive training program including:
- Recommended readings
- Daily homework
- Instructor and peer feedback
- Live chat every evening!
Participants in the FULL Boot Camp will set aside time each day to implement and/or tweak specific aspects of their personal brand, all with support of a group learning environment! Plus, everything is downloadable so that you can go on learning LONG after the Boot Camp is finished.
Participants will:
- Develop personal branding goals tied to their career plans
- Conduct a personal branding audit
- Learn how to craft a kickass bio
- Set up (or tweak) the 3 most important social media profiles
- Launch (or tweak) a blog related to their personal branding goals
- Receive 7 full days of support from the instructor and each other!
Most importantly, by registering for the FULL Boot Camp, you'll have access to a private forum where you can connect with other motivated young professionals, share tips about your respective personal branding goals, and connect with Rosetta Thurman. (You can find out more about Rosetta here)
BONUS: All Access members have FREE entry to ALL future Boot Camps and have access to ALL the material of past Boot Camps!
Frequently Asked Questions
Should I sign up even if I don't know what I want my personal brand to be? I have so many interests and experiences!
Yes! The great thing about the Boot Camp is that you will be giving yourself the time and opportunity to actually think about your career, where you want it to go and how personal branding can help get you there. We will explore the best ways to tie your personal branding goals to your career plan. We'll brainstorm as a group (and I will offer personalized feedback as well) on what kind of branding might work best based on what your interests are right now. So it's possible that we can help you find your "niche"!
What will the format of the Boot Camp look like?
The Boot Camp kicks off with an hour-long introductory webinar on May 22 that will cover the basics of personal branding using social media and guide participants in creating an actionable personal branding plan. The Boot Camp runs for seven days immediately after that with an intensive, interactive training program hosted in a private online forum. During the week of May 19, all registrants will receive instructions for how to create a username and password in order to log-in to the forum. Once inside the forum, participants will have access to all the materials needed to begin the learning program.
What materials will I have to read? And what's this daily homework thing about? Inside the forum, you will find videos and recommended readings (key articles and blog posts) that seek to increase your understanding of personal branding and the social media tools you can use to craft or refine your brand. For each day of the Boot Camp, there will be a daily homework assignment (7 total). Participants will need to set aside some time each day/evening to complete the assignment and post it in the forum for feedback from the instructor as well as the group. For instance, one of the assignments will be to write or revise your bio. The recommended readings will share information on how to create an awesome bio and your homework assignment will be to implement that learning. I, along with your peers, will be providing constant feedback on completed assignments that you will post in the forum. What kind of support will I receive during the Boot Camp? Each day you will be implementing or tweaking specific aspects of your personal brand with support of a group learning environment. Since you will be learning within a private forum with other participants, you all will likely be bouncing ideas off each other. You will receive instructor and peer feedback on all of your efforts, which will provide you with several "outside perspectives" and ultimately strengthen your personal brand. In addition to the readings and homework, there will be a live chat every evening (7 total) from 8-9pm EST. The chats will provide an opportunity for the instructor to be online with everyone at the same time, facilitate discussion and answer questions that come up as you complete your personal branding plan. Can I access the sessions as time permits? Am I required to log on at a specific time every day? After the introductory webinar on May 22, the Boot Camp is a self-paced course from May 24-May 31 with a daily homework assignment and a live chat in the evenings from 8-9pm EST. If you can't make the live chats, however, they will be archived for you to read later. All of the materials are downloadable for you to access as time permits.
When
Hosted By
Rosetta Thurman
Rosetta Thurman is passionate about sharing career advice and fresh ideas to educate and inspire young professionals and people of color who want to create rewarding and meaningful careers.
Rosetta writes about nonprofits, leadership and social change on her popular blog at rosettathurman.com. She also blogs for the Chronicle of Philanthropy and the Stanford Social Innovation Review.
Rosetta is the Principal Consultant of Thurman Consulting, where she provides speaking, training, coaching and coaching services for nonprofits, foundations, associations, universities and socially responsible companies.