Bootstrapped Branding - zero budget marketing 101 for creating raving fans
Tuesday, June 4, 2013 from 6:30 PM to 10:30 PM (BST)
London, United Kingdom
Tuesday, June 4, 2013 at 6:30 PM (GMT)
London, United Kingdom
Your brand can create a buzz, be talked about all over the country and receive press coverage without you spending a penny. Forget the multi million pound cash that huge corporations throw at marketing - your business doesn't need a halftime advert at the super bowl to succeed. A mix of innovative ideas, smart technologies and a collaborative outlook can be just as if not more effective than any marketing campaign a big fat coporate can muster.
This FREE event will provide you with all the tips and tricks that can help you create an awesome marketing campaign that can boost the growth of your brand. Hosted by Shaa Wasmund we'll have a panel of awesome small businesses that have disrupted the space they are focused on and grown their businesses through brilliant marketing.
Get your free tickets now and have a look at who'll be on the speaker panel.
Al Gosling, The Extreme Sports Company
Al Gosling founded Extreme in 1995 after selling board shorts from the back of his Renault 5. From becoming the world's leading distributer of extreme sports TV programmes to setting up his own Extreme Sports Channel, Al created a brand that led his industry into the mainstream consciousness. He will be on hand to tell you how to take passion and a great idea and turn it into something everyone wants to talk about. Learn how to make your brand the face of an industry from the man who has launched a TV channel in over 60 countries as well as spreading his brand across hotels, drinks, fashion and gaming.
Tom Cohn, Kigu
Tom Cohn is the founder of Kigu - the overall Smarta 100 winner from 2012! He's an expert in creating raving fans; winning the Smarta 100 £10,000 grand prize is evidence of that. Kigu launched a campaign that galvanised celebrities and influential people across social media to get behind the brand and vote them winners! Their fans are particularly ravey too, Kigu parties are the stuff of legend with Kigu regularly appearing at festivals across the summer and throwing huge Kigu inspired parties throughout the year. Tom will be on hand to share his experiences and give advice on how you can turn your customers into fans of your business.
More panelists will be added - we have a some super successful entrepreneurs up our sleeve!
When & Where
As part of the Smarta 100 Awards together with O2, we've teamed up to deliver a programme of events aimed at accelerating the understanding of UK small business owners.
The Smarta 100 Awards together with O2 has developed a reputation for championing the UK’s most innovative, disruptive, exciting and enterprising small businesses... now we want to encourage more of you to start businesses and get to Smarta 100 status.
Offering five exclusive events addressing key businesses issues, The Smarta 100 Academy together with O2 will host a learning programme packed with practical advice, lessons and real life case studies delivered by experienced experts in their field, seasoned entrepreneurs and business owners who’ve been through the Smarta 100 Awards process.
Free to attend, event places are sure to be booked up quickly so we’ll also be filming them for a wider audience and offering live Twitter commentary. Each event will be supported by Smarta advice content to ensure you can act on the inspiration imparted.
Smarta 100 isn’t just about championing inspirational small businesses, it’s about building them...