Contact FIVE STAR Speakers & Trainers for event and ticket information.
Sunday, April 06, 2008 at 5:00 PM - Tuesday, April 08, 2008 at 11:30 AM (CT)
The 5 Keys to Building a Speaking Career:
April 6-8, 2008
Who Should Attend?
This 2½- day session is geared for individuals who are interested in learning how to build and grow a thriving, professional speaking career…one that is targeted to their specific dreams and goals.
Because of your coaches expertise in the many facets of public speaking, we are specifically reaching out to speakers, athletes and corporate executives who want to develop a vibrant, successful professional speaking career. Our team of experts will guide you through the key strategies of taking your “story” and turning it into a highly successful business.
What Will You Learn?
There are 5 key areas you must focus on in order to develop a prosperous speaking career.
1. Presentation Skills
Your ability to clearly communicate your story is the difference between something you do for fun, and something you do professionally. This is a critically important piece of your career because it is the primary product and the foundation of your business. Make no mistake, the structure of your talk matters. It has to be good!
During this session you will learn how to…
• Identify the simple guidelines for creating a powerful presentation
• Generate “HOT” topic ideas
• Mindmap your presentation
• Create powerful openings and closings
• Use the BAIR test to audit your presentations
• Impact audiences emotionally and logically
2. Marketing and Sales
As important as speaking skills are, the most successful speakers in this business are not necessarily those who are best on stage…they are the ones who are the best at marketing and selling their services. There are 2 aspects to building a great brand: The first includes all your marketing materials (website, products, materials, etc) and the second includes how you build relationships with your brand. The difference between the most successful speakers and those who feel stuck at their current level is this; The first group knows who they are, what they do and who they do it for…and they communicate it consistently and with great value. We will share with you the best practices used by top professionals in the industry.
During this session you will learn how to…
• Build your personal brand
• Effectively sell yourself to the right people at the right time and in the right way
• Identify what marketing materials are required, important and even what is irrelevant
• Develop a great website that passively drives business for you
• Leverage your existing contacts into beginning and growing your speaking career
• How to price yourself and identify what you’re worth, according to what the marketplace demands.
How to negotiate fees consistently and to create leverage.
3. Creating Multiple Income Streams
If you knew you could grow your income by 20% with minimal additional effort, would you be willing to do it? Most people would say “Absolutely!” But most people within this business don’t understand how to develop an effective product strategy. We will help you understand the how’s and why’s of building effective products to deliver your message.
During this session you will learn how to…
• Identify the 11 different types of products you can develop
Identify the 4 things products actually do…and why they’re important
• Quickly and easily create products to sell tomorrow
• Use products to create speaking
What are publishers looking for and how to position yourself for greater success with them
4. Working with Bureaus and Agents
Some speakers in this business want to exclusively work through speaker bureaus to build their career. Some speakers want to do it all directly and a majority like to have a mix of direct vs. bureau bookings. Whichever path you choose, there are definitely ways to work with bureaus…and many more ways to NOT work with bureaus and agents.
During this session you will learn how to…
• Understand this distribution channel
• Identify the 5 things you can do to a build the relationship
• Identify the 4 things you can do to destroy it
• Provide the right kinds of materials
Create a long-term relationship strategy with bureaus that will provide constant income
5. Running it Like a Business
We have seen countless speakers who are good at each of the 4 areas above literally sabotage their careers because they don’t treat the back office with the same level of focus. We have seen it bankrupt speakers who are generating 6-figure incomes! The back office systems and procedures must be in place and effective! There are more pot-holes than you might imagine and we’ll help you sidestep all the biggest ones!
During this session you will learn how to…
• Identify the kind of database you need to use
• Manage your speaking and travel calendar
• Surround yourself with the right advisors
• Build the right kind of professional speaking contract that protects you
• Develop an effective Pre-program questionnaire
• Effectively identify what kind of staff you need to support your efforts
Conference Agenda
Day 1
5:00pm Registration
6:30-7:30 Welcome Reception
7:30-8:30 Industry Overview/ Kickoff Presentation
8:15-10:30 Fireside Chat
Day 2
7:30-8:30am Continental Breakfast
8:30-8:45am Introduction
8:45-10:15am Branding – The 60% Solution/ Steve Gardner
10:15-10-30 Break
10:30-12:00pmSales – Filling the Pipeline / Jim Jacobus
12:00-1:00pm Lunch
1:00-2:15pm Product Development – It’s Time to Change! / Steve Gardner & Robin Creasman
2:15-2:30pm Break
2:30-4:00pm Publishing & Publicity - Publish Or Perish? / Rick Frishman
4:00-5:30pm Presentation Skills – How You Say What You Say Matters / Jim Jacobus & Robin Creasman
6:00-8:30pm Dinner
Day 3
7:30-8:30am Continental Breakfast
8:30-9:30 Working with Bureaus and Agents – Bureau or Brinks? / Steve Gardner
9:30-10:15am Running it Like a Business – Systems, Systems, Systems / Jim Jacobus
10:15-10:30am Break
10:30-11:30am Next Steps – Now What? / Steve Gardner & Jim Jacobus
Sunday, April 06, 2008 at 5:00 PM
- to -
Tuesday, April 08, 2008 at 11:30 AM (CT)
Add to my calendarWe Speak to Your Success!
 |
View other FIVE STAR Speakers events |
 |
Contact the Host |
 |
Subscribe to receive notifications of future events by this host |
Email
Facebook
Twitter
LinkedIn
MySpace
Digg
del.icio.us
Reddit