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Engaging content captures the attention of visitors to your website and keeps them coming back. The key to engagement is not simply deciding what you want to publish or promote. It is discovering what your audience needs and wants and then using that information to develop and implement the right content strategy to achieve your website or business goals.
Please join DC Web Women for a panel discussion outlining best practices, tips, and techniques for defining, developing, and managing online content strategy. Speakers on the panel are:
Carrie Hane Dennison, Content & Usability Director, Balance Interactive
Merry Bruns, ScienceSites Communications
Jo Golden, MS, PhD, Educator & Digital Strategist, Chaos to Clarity LLC
Sharon Ritchey, Home Row Editorial
Jessica Piscitelli, Capture Video
Susan Cato, Senior Director, Web & New Media, Comptia
Erica Knoch, Aeroka Media
Lindy Roux, Content & web strategist
When & Where
Matrix Group
2711 Jefferson Davis Highway
Suite 1200 Arlington,
VA 22202
Thursday, June 24, 2010 from 6:30 PM to 9:00 PM (ET)