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Event Details
Why attend this event?
Does your website make you money or cost you
money?
Do you have trouble getting traffic and sales online?
Do you want to exploit social media but find
it too time consuming?
Do you fear SEO and other unnecesarilly complex terms?
Online Marketing means so much more
than having a pretty website. It means creating a profitable extension to your business.
During this masterclass you will spend half a day working with two of Australia's leading online marketers and learn how to make the most of your
website and social media strategy.
Who should attend this event?
Business owners with a desire to generate
better returns from web marketing
Marketers who want to better understand how to
navigate this complex area
Web developers who want to better understand
the needs of clients
MELBOURNE
Monday, 19 April 2010
8:00am (for 8:30am start) – 12:30pm
$895 for single admission
($695 per head
for team bookings)
About
this Masterclass
Success
in online marketing means generating measurable returns.
During this half-day workshop, attendees will
learn how to bring ROI into their online marketing activities, create profitable websites (rather than costly 'brochures'),
employ search-engine-optimisation strategies and grow their businesses using Social Media.
The
Topics
The ‘commercial’
function of online marketing
Brand versus ROI – Creating a sales pipeline
Explore reasons for online marketing – beyond brand.
Introduce attendees to goal setting concepts. Provide an introduction
to online sales processes and tools.
Measurement tools
and metrics
An introduction to
SEO/SEM
Provide
attendees with an understanding of what tools are available to measure
the effectiveness of online marketing to meet the commercial outcomes
sought and employ search egine optimisation techniques to improve organic rankings.
Social Media for
Business
Using Twitter,
Facebook, LinkedIn and Applications
Provide
attendees with an understanding of the social networking tools
available to grow a business – from Twitter to LinkedIn – and how to
commercially exploit these tools without negative repercussions.
This class is
about generating measurable
returns and creating effective
online strategies.
FACILITATORS
James Tuckerman (Founder & Publisher of Anthill Magazine)
In 2009, Tuckerman
made the bold decision to turn his print magazine business on its
head and create a digital media company from scratch. Today,
Anthill Online is among the Top 50 Business & Finance Websites in
Australia, according to Nielsen Online Ratings.
To do this, James employed a four part strategy that he will share at this half-day event. He will walk through the four elements that have driven Anthill's online success over the past 12-months. James has a Bachelor in Law from the University of Melbourne.
Ian Lyons (Cool Hunter and Gun for Hire)
Ian Lyons
is one of Australia's most sought after speakers on social media and its implementation. He is currently a director of The Cool Hunter (an online destination for
all things 'cool'), teaches the ADMA Certificate in Digital Marketing
and is an independent Social Media Advisor, working with clients such
as Hon Michael Kirby AO, Sydney Festival, Starlight Foundation, Adam
Brand and National Disability Services.
Lyons has held development roles at
MassMedia Studios (Traction eCRM platform), pureprofile (Research
panels and profiled media) and was in 2009 appointed Director of Social
Media at Amnesia | Razorfish, before embarking on his own ventures as an independent consultant, consulting growing and blue chip organisations.
BOOK NOW!
Monday,
19 April 2010
8:00am
(for 8:30am start) – 12:30pm
$895 for single
admission
($695 per head
for team bookings)
Where
Bureaux Business Lounge
Level 1, 530 Lonsdale Street
Melbourne,
Victoria 3000
Australia
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