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Event Details
April 2010 Entrepreneur's Forum
Ad Networks and Exchanges for Startups
The Online Advertising Ecosystem
- What is an ad network? What is an ad exchange? Why do they
exist? Who uses them?
- Types of ad networks - Representative, blind, targeted
- Ad exchanges, ad servers, demand-side platforms,
publisher-side platforms, data providers
- Technologies/media - Display/banner, text, video, mobile,
email, SMS, rich media, flash, etc.
For Publishers - Selling Inventory on Ad Networks and
Exchanges
- How to profitably use ad networks and exchanges to sell your
ad inventory
- Estimating revenues and comparing across various ad networks
- Ad networks vs. exchanges vs. direct sales - how to
determine the most effective way to monetize
- Differentiating between/among ad networks - how to know
which to use
For Advertisers - Buying Inventory through Ad Networks and
Exchanges
- How to utilize ad networks and exchanges to efficiently get
your message out and convert traffic
- Affordable and cost effective buying strategies for online
businesses
- How to find the right ad network/exchange for your brand,
message, and technology
- Case studies of innovative/successful use of targeted ad
networks/exchanges by advertisers
Moderator:
Panelists (alphabetic order):
- Dean Harris, CMO of Kayak.com, Vonage, and
HotJobs
- Jonathan Hsu, CEO of 24/7 Real Media
- Brian O'Kelley, CEO of AppNexus
- Anand Subramanian, Founder and Chairman of ContextWeb
Attendee List
Sort by: Date | First Name | Last Name
When & Where
Sun Microsystems
101 Park Avenue
4th Floor
New York,
NY 10017
Thursday, April 1, 2010 from 6:30 PM to 9:00 PM (ET)
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Hosted By
Ultra Light Startups®
Ultra Light Startups brings together the world's most innovative technology entrepreneurs, in monthly events and accompanying online communities. Events feature pitching, networking and interactive, moderated panel discussions with leading industry experts.
Topics covered: design, technology, marketing and finance
