How PR can engage with social media

"How do you know what bloggers are saying about you or your clients? How can you influence that conversation? What are the pitfalls to avoid?"

This innovative, half-day workshop will help you and your team understand the opportunities and threats associated with the latest developments in 'social media' and work out real, actionable ways to engage with the 'blogosphere' using this technology to improve your relationships with bloggers and with anyone who talks about your client or their brands online.

Download a workshop outline here (in PDF format)