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Event Details
Who says print
is dead? Learn how interactive media and print are coming together to create
new, cutting-edge integrated marketing campaigns.
Join us on
March 16 as Philip Warbasse of Warbasse Media, Inc., demonstrates how
2-dimensional barcodes, commonly referred to as QR Codes, are being used to tie
the “real” world (printed pieces from newspaper ads to napkins) to the
“virtual” world (the Internet, a text message, a song, a video, etc.). The
possibilities are endless and Philip will lead with examples of work in the
entertainment and retail industries. He will also give some valuable tips for
creating and managing your own 2D barcode integrated campaigns, from business
cards to outdoor signage.
After this
meeting, you’ll see print as a “facilitator” in integrated marketing campaigns.
You’ll also be up-to-speed on the latest in 2D barcode and mobile marketing. So
don’t be surprised if, by the end of the meeting, you have a few clever ideas
of your own for future interactive print campaigns.
Invite your
creative, interactive, marketing and account services co-workers; after all,
it’s an integrated world that we now live in! Don’t miss out, as this will be
our last program meeting for the season.
At this meeting, experience live examples of QR Codes (like this
one) with your smartphone (iPhone, Blackberry, Android, Palm, etc.). Before the
meeting, download a QR reader for your phone. Text apala to 368674 to receive a
text message with download links.
Date: March
16, 2009
Time: 6:00
p.m. Hors d’oeuvres, no host bar
7:15
p.m. Program
Where: Luxe
Hotel Sunset Boulevard
Luxe
Terrace and Luxe I & IV
11461
Sunset Blvd.
Los
Angeles, CA 90049
Parking: Valet
parking: $6.00
Cost: $35
Members/Students prepaid ($45 at the door)
$45
Non-Members prepaid ($55 at the door)
Reservations
due by March 12, 2009.
Cancellations after
March 12, 2009 will not be refunded or credited towards a future event.
When & Where
Luxe Hotel Sunset Boulevard
11461 Sunset Blvd.
Los Angeles,
CA 90049
Tuesday, February 23, 2010 at 1:00 PM - Tuesday, March 16, 2010 at 4:00 PM (PT)
Add to my calendar
Hosted By
APALA/Advertising Production Association of Los Angeles
The Advertising Production Association of Los Angeles is a nonprofit professional organization, comprised of professionals in various fields including graphic communications, print production, advertising production, publishing, digital production and new media. The association’s mission is to promote the interests of production managers, traffic managers and advertising project managers by facilitating career growth opportunities, educational programs and the exchange of information with our peers.
The APALA, founded in 1945, has a long history in the graphic arts community in Southern California. It was originally known as the Advertising Agency Production Men’s Club, and later became the Advertising Production Manager’s Club when women and non-agency producers were allowed to join. The organization has grown with the Los Angeles market to meet the needs of its members and the community that it serves.
The APALA provides educational forums conducted by industry professionals and experts in the graphic arts industry. It also promotes the advancement of members by sponsoring career-enhancing workshops and programs. Through its APALA online website, it provides membership networking opportunities and access to industry leaders.
The APALA is dedicated to supporting this network of professionals in print and digital media production throughout the graphic communications industry.
Contact the APALA APALA Management-TAC, Inc. Executive Director, Veronica Thompson.
Address: 2629 Foothill Blvd., #259, La Crescenta, CA 91214
Telephone: 818-558-7148
Fax:818-276-4050
