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BRAZILIALITY FEBRUARY 2010

Thursday, February 11, 2010 at 7:00 PM - Wednesday, March 10, 2010 at 9:00 PM (GMT)

London, United Kingdom

BRAZILIALITY FEBRUARY 2010

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Event Details

Braziliality presents...

HABITAT
by Raphael Franco

private view 11th february 2010 at 7pm

with free screening of the film
"Flat Project"
by Raphael Franco


The relationship between human beings and the physical world is a primary concern of Raphael Franco’s work. The construction industry and the uses of different spaces/objects of the city are the main subjects of his study. Although he is profoundly connected to the natural environment, he has lived all his life in big cities (born and raised in São Paulo, where he lived for 22 years until relocated to London), contributing to his deep affinity also with the urban environment. As he defines himself, he is “a natural tree planted in the concrete jungle; a concrete tree planted in a natural jungle”.

His work involves the production of images and actions that try to communicate a feeling of liberty to the audience, but also to raise consciousness and awareness about the environment that surround us and the way we transform it. His work intends to encourage people to feel more connected to the city, its spaces and the environment (both natural and built ones), exploring its possibilities. Also, to reflect the limits between the public and private sphere, especially in what concern spaces, objects or buildings that are not in use or, yet, are itinerant (such as skips).

Whether in a former factory, a derelict building or a skip, he is interested in the idea of using the materials he finds there. By simply reorganizing the elements on the space, he creates installations that raise reflections about the context in which these objects are inserted. In projects such as the Flat Project, he combined the use of founded elements as well as objects that were taken to the building.

When & Where



16mm Deli Cafe & Screening Room
19 D'Arblay St. -Soho
W1F 8ED London
United Kingdom

Thursday, February 11, 2010 at 7:00 PM - Wednesday, March 10, 2010 at 9:00 PM (GMT)


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Braziliality



Braziliality is a not-for-profit cross-cultural project, showcasing artwork by Brazilian artists and international artists inspired by Brazil, creating a 360-degree perspective of the influence of contemporary Brazilian art and culture around the globe. Our mission is to support new art, particularly art with technology, and new talent inspired by Brazil.
Braziliality started in July 2008 and with almost three years, we have presented the work of 147 artists from 24 countries had had their work showcased in 28 exhibitions that attracted over 1,595 people to private viewings. More than 8,160 people have seen the Braziliality exhibitions. In these three years, Braziliality will have worked in partnership with The Brazilian Embassy in London, Forman’s Smokehouse Gallery, Made in Brasil Bar, Jungle Drums Magazine, Leros Magazine, Record Television, Canal Londres, Latin America Bureau, ABC Trust, Visual Brasil Festival in Barcelona, Deslocamentos in Berlin, Fourth Plinth Pedal Power project, Planarama, Abelha Cachaca and Favela Chic and we hope to be working with many more interesting people, business and organizations in the future.
Braziliality is opening a new membership scheme for artists, offering tailored consultancy for their international careers, informing them about jobs and bringing them news of relevant art events. Braziliality produces art shows, networking events, exhibitions and festivals working together with Brazilian organizations and events in Europe.
The project was created by Alicia Bastos and now partnering with Bianca Turner as a production specialist and it benefits from the curatorial knowledge of Pier Tosta. 
www.braziliality.org