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Event Details
The Web, B-to-B & the power of 2.0 International
survey results and case studies
Business to Consumer companies have “got it”, individuals have “got it”…
How are companies getting to grips with
the participatory culture of Web 2.0?
Munier-BBN, in partnership with the Benchmark Group recently carried out a
study to discover how B to B marketing and communications managers are using
web 2.0 solutions today, and how they plan on integrating them tomorrow.
As Web 2.0 practices in marketing and communication have been mainly studied
from a B to C perspective until now, this study was especially produced to fill
the lack of data in the B to B market.
This study is based on the results of an international sampling of 112 companies, from all B to B sectors,
operating in Belgium, Brazil, France, Germany, South Korea, Sweden, UK and the
United States.
Join us for this special breakfast
seminar organised by Munier-BBN, Ad Nova and the International Association of
Business Communicators (IABC) France with:
Stephane Munier
Director, Munier-BBN
Yann Gourvennec
Head of Internet & Digital Media, Orange Business Services
Tom Scott
Communications Manager, GE Transportation
Xavier Guepet
Head of Multimedia, Veolia Environnement
Munier-BBN
63 rue Rennequin - 75017 Paris - France
A proximité du parking de la Porte de Champerret
www.digital-branding.com
When & Where
Munier-BBN
63 rue Rennequin
75017
Paris
France
Thursday, February 18, 2010 from 8:30 AM to 10:00 AM (GMT+0100)
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Hosted By
Munier-BBN
Munier-BBN is a B2B branding and communication strategy agency. Specialised in corporate business, our culture and our experience mean we are both global as well as French. We act as the organic extension of the marketing and communication teams of our clients who appreciate our sense of humility, our pragmatism and our culture of achievement. This has led us to work with most of our clients for 5 to 20 years. We are used to developing strategic and creative platforms that can easily cross frontiers. For each brand, we create coherence and differentiation through communication systems that are deployed on all channels and points of contact with the brand.
