Guest Speaker:
LAUREL SUTTON
Principal
Catchword Brand Name Development 
           
As we all know, developing a name for your company or product is a crucial part of brand creation.  In this presentation, Catchword will walk through their proven naming process and highlight case studies from that has led to successful names at their clients such as Cisco, Palm, Gymboree, and Leapfrog.
 
5:30 pm to 6:30 pm     Check-In / Networking
6:30 pm to 7:30 pm     Presentation
7:30 pm to 8:00 pm     Wrap up / Networking
  
Event Sponsor:
   
   

LAUREL SUTTON is the Co-founder of Catchword, a full-service naming company located in the Bay Area. Laurel has at her disposal a mind-boggling vocabulary that continues to grow with every book she voraciously reads. For over 12 years, this tech goddess Jersey girl has stunned over 200 clients with her linguistic prowess and cache of obscure-and always useful-knowledge. Laurel took her official leap into wordsmithing as a double-major in linguistics and English at Rutgers University, where she was a Douglass Scholar. She's currently pursuing a PhD in linguistics at UC Berkeley.