How will the growth of widgets, aggregators and web feeds effect the online media landscape?

When you can get all your favourite bits of the web delivered to a feed reader or a personalised homepage, bypassing the "destination website" setup, what are the implications for brands, marketing and media online?

This seems to be where things are heading as media is delivered by RSS and content is "widgetised" - deportalized, snipped, aggregated and mashed up everywhere.

Who is poised to benefit from these changes? Is it media incumbents and older portals like Yahoo, BBC and News International who are putting a stress on innovation and getting their content out there?

Or will the new content aggregators grab a bigger slice of the action from a public seeking convenience, immediacy and a deeper, more relevant media experience? Do newly launched brands and businesses even need a website? Are web services the new black?

In fact, isn't mobile the better platform for RSS feeds and widgetised content? Will mobile steal a march on the web widgeteers?

In turn, while widgetization^* poses challenges to publishers, RSS offers huge opportunities to brands, media and marketers, the surface of which has barely been grazed.

How will widgetisation impact web media, will mobile clean up, and what can we learn from the pioneers of RSS delivery and marketing?

Join us at the fifth Chinwag Live evening on 16th May - where everybody's input counts - to lift the lid on what's happening and start making sense of the issues...more

[*Ed – US spelling deliberate for SEO purposes, oh be quiet]

PANEL: 

Mark Taylor - Head of Content, Eircom & Founder Sleevenotez
George Berkowski - Head of Internet Strategy, BT Retail
Kaj Häggman - Business Develoment Manager and Inventor, WidSets Fergus Burns - CEO & Founder, nooked
Jonathan Gabbai - Solutions Manager, eBay
Chair: Steve Bowbrick

(Complimentary drinks and snacks will be served)

TIMINGS: 6pm doors open for drinks & networking. Discussion starts 6.30pm sharp. Debate ends 8.30pm - drinks and networking continue until 11pm. 

MORE DETAILS:
http://live.chinwag.com/mediawidgetised

EARLY BIRD DISCOUNT! until 11th May - £20 (+ VAT)
FULL PRICE - £40 (+ VAT)

Wednesday, May 16, 2007 from 06:00 PM - 08:30 PM (GMT)

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Slug & Lettuce (downstairs)
80-82 Wardour St
Soho
London, W1F 0TG
United Kingdom

Via Michelin | Google

Chinwag

Chinwag - http://www.chinwag.com - is the UK's leading community and aggregator for the new media and digital marketing industry. Sites include recruitment website, Chinwag Jobs - http://jobs.chinwag.com, Chinwag Live - http://live.chinwag.com and viral marketing alert service, Viralmonitor - http://www.viralmonitor.com.

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