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Personal Branding For Social Media Success. |
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Event Details
Personal Branding:
The foundation of Social Media Success.
Personal Branding is essential if you want to:
- Connect with clients that value what you do.
- Find the job that gives you a chance to show off your best skills.
- Feel confident about telling your story.
- Do more of what you love and less of what you don't
Learning how branding works will help you:
- Understand why you may not be getting the results you want.
- Build a better communication strategy.
- Get more value out of social media.
- Clearly communicate your value.
These classes are for:
- Coaches, Consultants
- Real Estate Professionals, Financial Advisors
- Executives seeking an edge
- Small Business Owners
- Job seekers looking to stand out from the pack
- New hires looking to make their mark
- Artists, Designers, Freelancers
- Celebrities, and those who intend to be
- Anyone with the audacity to put their name in their business.
- Anyone who knows they have something special to offer, but doesn't know how to communicate it.
"I want everybody to have the opportunity to do more of the work that they are excited about – the work that stirs up their energy, that taps their skills and brings out their best. That also means I’d like to liberate them from having too much of their time filled with the work that they are just adequate at – the stuff you say yes to because you need to pay your bills or because you’re too polite to say no, but it’s not the stuff that gets you jazzed, the stuff that taps into your particular flavor of awesome."
~ David Cohen
This class is a teleseminar (conducted via conference line):
Within 24 hours after registering you will be sent instructions via email for calling into the class's conference line. You will also be sent a reminder and study guide.

Each session's presentation will provide ample time at the end for Q & A
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All sessions are recorded and will be made available by request to registered participants.
Recorded content may be used in future podcasts and product offerings.
Why are these classes important?
You could easily spend $1000, $3000, even $10,000 on a new website and still have the wrong message.
Before you spend big money on logos, business cards, letterhead, and brochures, wouldn't it be nice to feel confident that your brand is really reflecting your very best skills, talents and capabilities?
Have you wasted hundreds or even thousands of dollars and countless hours on social media, networking and marketing that isn't showing people the superstar that you really are?
Job 1 in Personal Branding is Recognition!
Do people know who you are, but not what you do?
Are you being recognized for your best talent?
Do you have the confidence to tell your brand story at the drop of hat, anywhere, to anyone?
You know you've got something special to offer...
Now is the time to build a better brand story!
Participants will learn:
- Why Personal Branding is such a Hot Topic!
- The risks of not being brand aware.
- The three R's of branding.
- The three C's of effective communication.
- The branding mistakes you could be making right now that are hurting your business.
In addition each class includes a downloadable study guide
I'm ready to sign up - take me back to the top!
At Equation Arts we help you to throw off the "Clark Kent" disguise to unleash the superhero you have inside.
Testimonials for David Cohen:
"When I first met David Cohen,
my first impression was that he was a low-key, highly intelligent
contributor to others. Upon deeper examination, my impressions grew to
include that he seemed to delve heavily into a subject matter to honor
those he conversed with on a higher level.
Since that time, my impressions have grown into a knowledge. I have
witnessed first hand that Mr. Cohen's passions are ignited when helping
and serving others. He is a MASTER teacher, and does so using
metaphors, stories, and examples from his own life and others to
connect the listener intellectually and emotionally to the subject
matter. I have been lucky enough to have David look at my life, and how
I am living it, and he has created an awareness in me that has
resonated into my business as well as my personal life. I feel blessed
indeed to call David Cohen a mentor, a colleague, and most importantly:
my friend. I have recommended EVERY single participant at the Meeting
of the Big Minds have council with him, and I personally guarantee that
time with David and Equation Arts is time well spent indeed. Thank you
David for the contributions you have made to the world....and for the
yet realized contributions you have yet to make."
Michael Flint, VP Education and Programming, International Business Academies LTD, Owner, Visionary Holdings LLC
"I never had an appreciation for the techniques around and the power of creating an appropriate Personal/Business Brand until I met David. As both a left and right brain thinker, David is able to help his clients create a very balanced approach to creating their brand that communicates a broad awareness of the value they can bring to their clients. Part social interaction therapist and internet/social media expert, David is an expert communicator that will take whatever time is required to educate his clients - unusual behavior in an economic environment where most are focused on "completing a transaction.” October 21, 2009
Brian Ball, Owner & CEO, B.J. Ball & Associates, LLC
“David has an amazing ability to detect the thread of a brand identity through the twists and turns of an entrepreneur's personal and professional story. He was also not afraid to nudge me out of my comfort zone. He did so artfully, and is a pleasure to have as a thought partner.” October 6, 2009
“David is a true creative talent, gifted and seeing what I could not as I was stranded in the forest, unable to see the trees! His insights were on target and laser sharp. He is wonderfully supportive, accessible, and authentic in his service. I look forward to working with him going forward and recommend him entirely when your Brand needs a Therapist!” September 14, 2009
Melissa Galt, Speaker, Author, Marketing Mentor & Social Media Strategist
“David Cohen spoke recently at a career networking event on Personal Branding. He is an excellent presenter and delivered his material with great clarity. His style is relaxed, engaging and he commands respect as a subject expert. The audience was unanimous in its praise of David. I highly recommend him as a speaker for executive or professional branding.” June 11, 2009
Mark Radke, Principal, Edge Healthcare Consulting
For more testimonials visit http://www.equationarts.com/testimonials
I'm ready to sign up - take me back to the top!
Where
Call-in information will be provided for registered participants.
Hosted By
Equation Arts
At Equation Arts our mission is to clarify your message. We provide brand consulting services that position people and companies for success.
Visit us at EquationArts.com
New classes added!
Why am I not getting results from Social Media? Digital reputation building. Mar. 18th Noon EST
Awful to Awesome - Authentic and Effective Personal Branding - March 18, 6pm EST
New article by David for Diva Toolbox: The Title That Used To Be Your Brand
Guest appearance! David Cohen recently visited Kenneth Brown, The Passionate Entrepreneur, for a interview session on Ken's BlogTalkRadio podcast. You can check it out here or listen below:
FREE LECTURE!
David is passionate about helping people to clearly communicate the value and difference they offer. That is why he wanted to give folks a chance to hear one of his recent talks on personal branding.
Click the player below to hear the Brand Therapist speaking to a group of young professionals in Atlanta. (approx. 57 minutes)
Be a Beacon!
New article, The Brand Bouquet, by David Cohen, the brand therapist, for Diva Toolbox.
Georgia Business Coaches Radio
Interview with David Cohen of Equation Arts
Wednesday, January 6th, 2010 3:34 pm
Podcast: Download
If
you would like to download the show and listen at your convenience,
right click on the Download link above and select “Save Target As.”
That will allow you to save it to your computer and listen on your
favorite media player.
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Bev Ann Bonds and Lee Kantor host each show. BevAnn is the owner of Business Support Solutions, a virtual assistance organization for entrepreneurs. Business Support Solutions works with savvy entrepreneurs who understand the value of their time and want to leverage their talents and abilities. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy Show and several other Atlanta-based radio shows.
This week on Georgia Business Coaches Radio we interviewed David Cohen, “the Brand Therapist”, and founder of Equation Arts, an Atlanta consultancy specializing in brand strategy and positioning.
In 1999 David co-founded AnyDevice, a mobile middleware provider, later sold to HiddenMind Inc. He is experienced in fund-raising, business planning, market strategy, brand creation, product definition, and start-up coaching. He has led creative teams on co-branded projects with CompuServe, The Weather Channel, Erols, Bigfoot, USA.net, Polygram, and American Express.
David is known to be both a left and right brain thinker and as such brings an artist’s eye and creativity to his work. His paintings have been exhibited in galleries in New York, New Jersey, Baltimore, Washington D.C. and Atlanta. His award-winning web design and user interface work has been displayed in articles in PC Magazine and Internet World and used as an example in the book Dynamic HTML Black Book for his innovative use of dynamic content.
A firm believer in the power and importance of active branding, David is often called to speak on the subjects of personal branding, trust development, and the role of branding in a world of evolving technology and social media.
Listen to Part 2 of my interview with Laurie Foley, part of her Conversations with Smart People series. We talk about some of the pitfalls that are out there, and how being human can add value to your online presence.
Conversations with Smart People: Personal Branding with David S. Cohen, Part 2
Don't miss the Brand Therapist's latest article Don’t build a personal brand on what you’re merely good at… as featured in Diva Toolbox.
I am pleased to announce that I was selected as the first interviewee for a new series of podcasts by the amazing Laurie Foley. It makes me blush, but she named the series Conversations with Smart People. You can check out the first episode here: Conversations with Smart People - for some reason the sound is a little uneven (I'm a bit louder than she is), but it was a fun and lively conversation in which we scratched the surface of some of the topics I'll be covering in Personal Branding Fundamentals: Be a Beacon.
-David Cohen
