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The lecture is dedicated to capturing, spreading and nurturing good practice in social media marketing. 

Online marketing is a set of evidence and experience concepts based on marketing principles that provide a systematic approach to understanding behaviour of our society. It is a fusion of science, practical know who and reflective practice.

The lecture will be focused on explaining key aspects why social media marketing is important, how we can use efficiently such social networks, how to increase engagement and find followers. Moreover, lecturers will present practical study cases and examples of communication campaigns.