The April roundtable will be led by Joe Price and will focus on case studies of companies that have solicited user-generated content and their subsequent responses when those projects go awry.
Examples:
- Dell's IdeaStorm suggestion site
- LA Times Wikitorial experiment
- The Bush/Cheney Sloganator from the 2004 election
- Nike's customized logo maker
- Chevy Tahoe's video remixing contest
Unfortunately, we do not have a sponsor for this month's event, so we recommend you bring something to drink and gnaw on to ensure your bellies do not start growling mid way through the chat.
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