Have you ever considered....

• If no-one can find your website (on Google or through links from other websites), you'll never get any visitors?

• If people visit your website homepage but immediately hit the 'Back' button and return to Google, you'll never build your brand or get any increase in awareness about you and your business?

• If people stay on your website but don't call you, fill out your enquiry form, place an order, subscribe to your newsletter, join your community or whatever it is you want them to do, your website will never produce any results for you?

• If people buy from you because of your website but never tell their friends, colleagues or family about you, your cost per sale will never decrease, your return on the investment that you made in your website will never increase and your marketing spend will always produce the same results per pound spent as it always has?

Discover how you can recoup 50% of the cost of this Workshop

Choose to bring your specification back to The Creatives Network (thecreativesnetwork.com) or to UnderDesign Ltd (underdesign.co.uk) for a quotation within 7 days of completing your workshop. If you award us the work to fulfil your specification and create your new website, we will refund 50% of the cost of this Workshop! Simple!

Aims and Objectives of the Website Planning Workshop

This workshop will help you to plan and specify your new website, regardless of what type of website you want to build.

At the end of this one day workshop, you will:

• be able to communicate effectively with website designers and developers,
• know what your options are based upon your website requirements,
• know what your website needs to do to do well in Google,
• know what your website needs to do in order to generate sales and enquiries for you,
• know how best to market your website and make the right Search Engine Marketing and Social Media Marketing choices

Here are some of the things that you will learn on your workshop:

• The key principles to consider when having your website designed
• Creating effective website specifications and RFPs (Request for Proposals) to give out to potential suppliers
• User personas: understanding how your prospective customers will use your website
• Menus: creating the right navigation structure for your visitors
• Website statistics software: how to get your stats for free and how to decide what you need to know
• How to create a fair and effective written agreement
• How to choose between a fixed-price or hourly/daily rate
• How to keep your website design project on track so that your website is launched on time, on budget and exactly as you want it to be
• When, why and how to include a blog on your website
• How to ensure that your website is Google-friendly and has the greatest chance of doing well in the rankings
• Choosing the right features and functionality for your website
• Enabling your website for social-media without spending a fortune
• Making sure your website works for everyone whether they're using Internet Explorer, Firefox, Chrome, the iPhone or anything else
• How to plan effective customer journeys through your new website
• What the W3C and Accessibility standards are and how they affect you
• Carrying out proper usability tests on a budget
• The key principles of day to day website management and maintenance
• Where to register and submit your website
• How to evaluate and get great creatives (web designers, web developers, graphic designers, logo designers, copywriters and so on) competing for your work
• How to choose a hosting company
• Getting the balance right between usability and findability

Your workshop leaders

Your course will be led by UnderDesign founders, website designer and Internet marketing guru, Patrick Nelson and search engine optimiser and usability consultant, Esther Nelson.

Who should attend

You should be in business, be responsible for your company website and, preferably have been in business for at least a year. You should also be familiar with using and browsing websites.

Practical arrangements / What to bring with you

The only thing you will need on the day is yourself although we recommend you bring business cards, a notepad and a good pen.

Please note: A buffet lunch is included in the price and regular refreshments will be supplied throughout the day.

Maximum number of attendees

To ensure that everyone attending gets the individual attention needed during the practical exercises, brainstorming and discussions, the workshop is restricted to 15 delegates.

Equipment supplied

Computers and course manuals are provided. The manuals are yours to keep at the end of the workshop.