Campus by the book is very proud to welcome Alexander Osterwalder in Campus London on the 27th of February at 5pm. Alex is coming to give us a talk about his latest book and best seller "Business Model Generation".

 http://www.alexosterwalder.com

Alex is the inventor of the Business Model Canvas, a tool to visualize, challenge and (re-) invent business models. The Canvas is used by leading organizations around the world, like GE, P&G, Ericsson, and 3M.

Frequent keynote speaker and guest lecturer in top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD.

PhD from HEC Lausanne, Switzerland, and founding member of The Constellation, a global not-for-profit organization aiming to make HIV/AIDS and Malaria history.

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, re-working, and implementing business models

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.

The session will include

- Concept presentation

- Exercices

- Buzz groups

- Q&A