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Using Surveys to Get Feedback from Customers
Thursday, March 7, 2013 from 6:30 PM to 8:30 PM (PST)
Presented by: Laura Keene, Keene Insights
Take the guesswork out of knowing what your customers are thinking. Customer surveys can be a powerful tool for any small business. Collecting accurate and useful information can help you improve your products and services and better serve your customers and your bottom line. With the right tools and a bit of planning, anyone can create and send out a survey. In this workshop, you’ll learn how to:
Figure out your big picture questions.
Choose the right approach (mail, phone, email).
Write effective survey questions.
Make decisions about reminders and incentives.
Analyze and use the information you collect to guide business decisions.
Through the lens of a fictionalized small business, we will cover each step in planning, designing, and implementing a customer survey and using the results to guide business decisions. Worksheets and tip sheets will be provided. Participants will also have an opportunity to work in small groups to plan and design a short survey for their business.
**Parking will not be validated
When & Where
SBA- Los Angeles District Office
The Small Business Administration and our resource partners offer a variety of free classes for business owners in our conference room, located at 330 N. Brand Blvd., Suite 1200, Glendale, CA 91203. The SBA training program is made possible by the generous support of our volunteer teachers and presenters. We appreciate their time and expertise; however, these presentations do not represent an endorsement of their views, opinions, products, or services by the SBA. All SBA programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance.
Christina Stace at 818 552-3288. Registration for all our classes is required.