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Event Details
The growth of the internet and collaborative media is affecting PR, brands and business globally...
After bloggers posted about how their bicycle locks could easily be picked, Kryptonite's share price plummeted. They had ignored their online PR.
Ask.com was recently rumbled running a fake social media site. Their online PR had backfired.
So how is the PR industry adapting now that social media is heading for mainstream adoption? Is honesty and transparency going to be the best policy? Can your brand afford to be found out by a citizen journalist armed with a blog and a camera phone?
So long used to spinning the message, it could be time for the PR industry to learn new tricks. Today brands don't just have blogs and MySpace to content with. They have Titter, Jaiku and Hotxt too. Haven't heard of them? Time to get clued-up then...
Join us at the fourth Chinwag Live evening - where everybody's input counts - to lift the lid on what's happening and start making sense of the issues... more
SPEAKERS:
Jonathan Dinkeldein - Director of Technolgy Practice, Burston Marsteller
Neville Hobson - VP New Marketing, crayon LLC / blog
Jacqui White – Online Communications Director, Edelman (blog)
Mark Rogers – CEO, Market Sentinel (blog)
Chair: Mike Butcher, Editor & Events Content, mbites
(Complimentary drinks and snacks will be served)
TIMINGS: 6pm doors open for drinks & networking. Discussion starts 6.30pm sharp. Debate ends 8.30pm - drinks and networking continue until 11pm.
MORE DETAILS:
http://live.chinwag.com/prunspun
EARLY BIRD DISCOUNT! until 19th April - £20 (+ VAT)
FULL PRICE 20th April onwards - £40 (+ VAT)
When & Where
Slug & Lettuce (downstairs)
80 Wardour St
Soho
W1F 0 London
United Kingdom
Tuesday, April 24, 2007 from 6:00 PM to 8:30 PM (GMT)
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Hosted By
Chinwag and UK Trade & Investment
Chinwag - http://www.chinwag.com - is the UK's leading community and aggregator for the new media and digital marketing industry. Sites include recruitment website, Chinwag Jobs - http://jobs.chinwag.com, Chinwag Live - http://live.chinwag.com and viral marketing alert service, Viralmonitor - http://www.viralmonitor.com. Chinwag also organise the Digital Mission series with UK Trade & Investment (UKTI) - http://digital-mission.org
UK Trade & Investment is the commercial arm of the British government. We work with UK-based businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice.
www.uktradeinvest.gov.uk
