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MaRS Best Practices - Social Business: An evolution in developing sustainability
Thursday, February 28, 2013 from 12:00 PM to 1:30 PM (EST)
A fundamental shift in business communications is taking place. Technology is changing rapidly, real-time discussions are having more impact on business and the global economy is moving toward greater efficiency and austerity. In this environment, it is critical to maximize effective communication and build a sustainable approach to customer retention.
Lean startups appreciate that social media is inherently inexpensive. But it is also key to recognize that it takes time and much effort―part of the "sweat equity" that many businesses require.
Join us as we discuss developing and implementing a social media and customer relationship management (CRM) business strategy. Learn about building a presence, maintaining a reputation and creating a sustainable business for the long term.
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MaRS Discovery District
MaRS (www.marsdd.com) is a large scale, mission driven innovation centre located in Toronto and networked across Ontario, focused on building Canada’s next generation of technology companies.
MaRS works closely with entrepreneurs to grow and scale their ventures into global market leaders in life sciences and health care, information, communications and entertainment technologies, cleantech, advanced materials and engineering, as well as innovative social purpose businesses.