The bottom line is not necessarily the…bottom line! Understanding small business success must concurrently focus on two areas: Financial Health and Financial Performance. Financial Health - reflecting on the culture of the business, its strategic positioning and thinking by providing an insight as to the nature of characters and personalities of its leadership. Financial Performance - assessing past performances utilizing financial rations and the industry’s benchmark data.  

Establishing a strong financial foundation must include a cultural component. The emphasis on the longevity of the business through the ability to control its financial resources is an important element in the success of the venture. Efficient and effective control over the financial resources is a vital element in improving profit margins.

Agenda:

Session A: 30 minutes:
Introduction, networking and refreshments
Session B: 35 minutes :
Formal presentation of the concepts and Body of Knowledge (BOK)
Session C: 45 minutes - A hands-on exercise demonstrating the application of the BOK
Session D: 10 minutes: Q&A (Questions and Answers)..

Who Should Attend?
 

Professionals from all aspects of the small business community, including, but not limited to, business owners,

managers, representatives from both service and manufacturing businesses, franchisee owners /operators, not-

for-profit, government agencies, professionals engaging in disciplines such as Organizational Development

(OD), Industrial/Organizational Psychologists (I/O), Business Coaches, Quality Management, Human Resource,

Project Management and university researchers.

What should you bring with you?
On a single sheet of 8/12 x 11” paper write:

·        What are the key factors that enable your company to keep operating within its allocated budget?

·        In your opinion, how much may it cost your company to have a poor financial health strategy?

·        Where do you see opportunities to cut expenses substantially in your business without impacting the quality of your product or service?

Please bring your notes to the seminar so we can share your ideas with the participants.
 

What Will We Cover?

·        The impact of financial control on your business longevity.

·        The relationships between your business culture, its financial performance and the bottom line.

·        Improvement of business performance through an efficient and effective control over its financial assets.

·        The conditions under which your business can expand its accessibility to adequate funding.

You Will Learn How To:

·        Engage your stakeholders to increase the bottom line.

·        Develop a REALISTIC financial planning process.

·        Streamline the control over the financial resources.

·        Utilize Activity Based Management to improve the bottom line.

The Presenter:

Doron Zilbershtein is the Culture Explorer at Winnovation  Solutions (winnovationsolutions.com), a Miami based firm that specializes in assisting small to medium size companies to achieve and sustain performance excellence through culture.

Doron’s passion, knowledge and experience is in organizational culture across the globe. He brings work experience from living in 15 countries . Doron focuses on human performance in the small business environment especially under stressful situations. 

Doron holds a B.Eng Degree in Naval Architecture and Ocean Engineering, and an MBA in Entrepreneurial Studies. He is currently pursuing his PhD in Industrial Organizational  Psychology with a focus on small business vulnerability.

Doron is a Senior Member of the American Society for Quality, a judge in the International Team Excellence Award competition and the Co-Founder of the Maritime Quality Culture Forum. He can be reached via e-mail at doronzil@gmail.com