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The Impact of Digital on Movie Going: Jon Gibs, SVP Research, NBC Universal
Monday, February 4, 2013 from 6:00 PM to 7:00 PM (EST)
New York, NY
AppNexus President Michael Rubenstein will host a fireside chat with Jon Gibs, SVP of Research at NBC Universal. Jon will discuss how digital media impacts the way consumers decide what movies to attend, how most avid movie goers use digital media differently and how the growth in social media has impacted digital marketing for movies
A brief reception will follow the event.
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