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The Future of Local Media

Wednesday, April 04, 2007 from 6:00 PM - 8:30 PM (PT)

San Jose, CA    Share this event


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Ticket Information
Ticket Type Sales End     Quantity
Participant Ended Free   N/A
Event Details

Local media and its audience are not the same as they were ten years ago. According to Jay Rosen, citizen journalists are "the people formerly known as the audience," who "were on the receiving end of a media system that ran one way, in a broadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another, and who today are not in a situation like that at all. The people formerly known as the audience are simply the public made realer, less fictional, more able, less predictable."

Join us for a conversation about how traditional media can work with new media to serve the people formerly known as the audience. Can new media make traditional content more relevant to the consumer? Can they be engaged on a deeper level? Is traditional media ready for the many to many conversation?

* Different sources: professional journalists/citizen journalists

* Different media: broadcast/online streaming video, radio/podcast, print/blog

* Different relationship: from one to many to many to many

* What's the role of place blogging networks like metroblogging (http://www.metroblogging.com/)?

* What else can aid hyperlocal news?

UPDATE:

This was written on the blog, but I forgot to add it here.  This event will be held in a World Cafe format, with 3 rounds of small group conversations, punctuated with time for each table to share what they discussed in response to 3 different questions of focus.  We are fortunate to be joined by master facilitator Arian Ward (http://www.communityfrontiers.com/ArianBio.htm) to help lead this discussion.

Directions

NBC11
2450 North First Street
San Jose  95131
If lost, pls call Meredith at 408-892-0574.
 
Free parking is in front of the building. Security will greet you at the door. If not, please push the botton on the callbox to the right. Once in the lobby you will be given and name badge and escorted through the NBC11 studio to the event location. Please enjoy appetizers, dessert and beverages before the discussion begins.
Attendee List
  • Carl agers, Vice President, Strategy, Decision Counsel

  • Angie Ayala, Senior Account Executive, Edelman

  • Rich Bartlebaugh, Producer, SFGTV

  • Stacy Bond, Executive Producer, Audioluxe

  • Jan Boyd, NBC11

  • Larry Bozman, Corporate Communications Manager, Intel Corporation

  • Bill Breck, CEO, niftee

  • Tami Casey, Account Manager, Kulesa Public Relations

  • Scott Craig

  • Michael Cronk, Editor, Cupertino Courer/Sunnyvale Sun

  • Alex Demushkane, CEO, LocaVox

  • Sandra Duncan

  • Molly Q. Ford, PR Manager, Cisco

  • Kevin Fox

  • Erin Grindstaff

  • Jonathan Grindstaff

  • Jennifer Ha, Account Executive, A&R Edelman Public Relations

  • Chris Heuer

  • Linda Horiuchi, Senior PR Manager, Cisco

  • Alka Joshi, Director Marketing/Community Relations, Evergreen Valley College

  • Orly Keren, Marketing Manager, LinkedIn

  • Ivy Lau, CEO, ION Group, ION Group

  • Zaki Lisha, Coordinator, Film/TV Department, De Anza College

  • Scott McGrew

  • Layla McHale

  • Diane McNutt, Principal, McNutt & Company, Inc.

  • Ferda Mehmet, Account Executive, A&R Edelman Public Relations

  • Moryt Milo, Editor, Silicon Valley Community Newspapers

  • Jim Monroe, NBC11

  • Mark Neerman, NBC11

  • Mark Pettinger, Corporate Affairs : External Affairs Manager, Intel Corporation

  • Jim Sanders, NBC11

  • Pramod Shintri

  • Meredith Smith, PR Manager, NBC11

  • robin smith, Founder & CEO, ArtusLabs.com

  • Michael Speciale

  • Victoria Stodden

  • Linda Sullivan, NBC11

  • Nancy Tubbs, Founder, FullCalendar

  • Kristie Wells, VP, Marketing, Joyent

  • Mark Willson, NBC11

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