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Event Details
Building Better Ads
At the core of a great ad is a great idea. To get there, ask the right questions. This session provides key questions (an effective creative brief) and examples of newspaper ads to make the point. A fun session with lots of idea starters and pointers.
Speaker: Suzanne Raitt, VP of Marketing and Innovation, CNA
Hosted By
Canadian Newspaper Association
The Canadian Newspaper Association (CNA) is a non-profit organization, representing Canadian daily newspapers (English and French) with circulations ranging from 1,500 to almost 500,000 per day.
