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Organizations must push to gain competitive advantage. In some organizations Marketing used to take the lead in this area. What role does Marketing now take? How does the marketer collaborate with the rest of the organization to build competitive advantage?
Competitive advantage through strategies like customer focus is now an organization-wide endeavor and cross-functional collaboration is becoming an organizational imperative. Marketing has a key role in helping the organization deeply understand the customer. How can Marketing influence in one form or another how decisions are made about the customer? It takes leadership do to build collaborative capabilities.
What can marketers do to contribute to this 'new' wave of change? Find out on March 29th 2007 how marketing can help the drive for collaboration! Take this opportunity get new ideas on what you can start doing now.
Please join us for an AMA Toronto breakfast roundtable. Alan Kay of Glasgow Group will lead a stimulating discussion with our panel of experts who will challenge and inspire us all!
PANELISTS:
Nicholas Austin
VP, Director Business Development,
Draft FCB Canada
Jackie Challenger
Head, Personal Banking Operations,
RBC
Pat Tremaine
Independent Consultant,
formerly Bell Canada
Scott Wilson
Ombudsman & Chief Experience Officer,
Capital One Canada
Alexis Zamkow
Director of Customer Relationship Marketing,
Direct Energy
Alan Kay
Glasgow Group
MODERATOR:
Alan Kay is a change consultant specializing in strategic planning, branded customer experience implementation, and client-supplier alignment. His work frequently involves bringing together like-minded executives and professionals to share their ideas and tackle complex issues. These discussions provide provocative dialogue, insights and, most importantly, change.
When & Where
Verity Club, Toronto Room
111-D Queen St. East
Toronto,
Ontario M5C1S2
Canada
Thursday, March 29, 2007 from 7:30 AM to 10:00 AM (ET)
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Hosted By
American Marketing Association - Toronto Chapter
The Toronto Chapter has an impressive heritage in the Toronto marketing community, dating back to its origins in 1946. Our mission is to increase the impact and value of marketing in your business and connect you to Toronto marketing and business professionals and the world’s largest marketing community, the American Marketing Association.