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Responsive Design vs. Designing for Context (Online Class)
Friday, January 25, 2013 from 2:00 PM to 3:00 PM (EST)
Responsive Design vs. Designing for Context - Online Class
Responsive digital design has become the trendy design request. Building all your sites (mobile, tablet and desktop) off the same code base can be great for efficiency, but it also can blind a product team to game-changing business opportunities. Mobile has a context that your laptop doesn't: it could be with you in a store, as you commute, and on your couch. Learn the power and drawbacks of responsive design and how and when to design for context instead. This class is geared toward digital designers, product owners or channel owners tasked with creating omnichannel digital solutions.
Emily Wengert leads design and strategic thinking for large multitrack engagements at Huge in Brooklyn, NY. As VP, User Experience, she also helps lead the 50-person UX department, which includes interaction design, content strategy and research. She has successfully collaborated with some of Huge's largest clients including Target, UnderArmour, SiriusXM, Thomson Reuters, and Nutrisystem. Her work has received an OMMA award and been honored at the Webbies, and she has spoken at the IA Summit, IxDA NY and Social Retail Summit.
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General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
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