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How long have you been in business?
What percentage of your business comes from referrals?
Have you tried joining referral groups only to learn that they don't work for you?
Do your customers give you a blank stare when you ask them for a referral?
Do you have a favorite customer?
Have you ever thought that if you could get ten more like them, you'd be all set?
Every business owner knows that the best source of new business is a referral from a happy customer. So, why is it then that your business isn't 100% "by referral only"? Think about it.
Have you ever gotten a referral from a happy customer?
Was it easier or more difficult?
Did it happen quicker or take longer to 'close the sale'?
Close your eyes and imagine what it would be like if 100% of your new customers and clients were referred to you by happy customers and clients? 100%! How great would that be? You may not be able to imagine because you don't know where to start, what it would take, or how to do it.
Where to start......Decide that you want it. Many small business owners and professionals make a great living without advertising, without internet marketing, without being great salespeople. They're great at getting referred! First step is to decide that you want to grow your referral business. Maybe you can't imagine living without your website, your blog, your advertising, your direct mail, your email marketing or whatever else you spend to generate leads and inquiries, but are you willing to commit to growing your referral business?
What it would take......Commitment. Establish the plan. Work the plan. Daily effort. Attention to detail. Focus on THE priority. The great thing about referrals is that your business grows exponentially. Word of mouth is a wonderful thing. Remember that commercial about telling two friends? If you commit to doubling your referral business every quarter in 2010, that's (2 times 2 times 2 times 2) SIXTEEN TIMES YOUR EXISTING REFERRAL BUSINESS next year!
How to do it......This seminar will give you the plan and establish the daily effort. You will learn the questions to ask that will get you referred. You will learn to recognize who to ask for a referral. Who to ask to be referred to. How to ask. When to ask.You will learn how often to ask.
What are you planning to do during the last week of the year. 90 minutes on Wednesday, December 30th will make the difference in the amount of referral business that you generate next year. A great way to end the year and start next year.
If your referral business was 16 times what it is today, would you be "By Referral Only"?
When & Where
Westborough,
MA 01581
Wednesday, December 30, 2009 from 12:00 PM to 1:30 PM (ET)
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Kurlan & Associates
Since 1985, Kurlan & Associates has helped growing companies of all sizes (more...)