Why Small Businesses Are Dying for an Automated Marketing Systemwith Charles Moore - Entrepreneur School Dorking - 20th January 2010

 Entrepreneur School is a face to face networking event that combines business networking with business education. So many businesses fail because many Entrepreneurs lack the necessary knowledge and business skills required to help them navigate, at times, perilous and unforgiving journey of being in business. If Entrepreneurs knew what they would have to give up in pursuing their dreams before they started, would they have actually started their business? Entrepreneur School can have an impact on business success rates by providing a unique opportunity for Entrepreneurs and business owners to build an extended support network of like-minded people whilst gaining valuable skills.

We already have a number of  Network members who have put themselves forward to act as an Entrepreneur School Leader and during the next three months we plan to have up to 20 ES locations across the UK with Chelmsford being the ES HQ.

We welcome you to join us at the Entrepreneur School Dorking and experience something fresh and exciting which will add real value to your business.

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Event Speaker Charles Moore

Before starting Automated Marketing Systems, Charles spent 17 years in the world's leading investment bank as a Vice President in Bond Portfolio Analysis, generating over 7 Billion dollars over a 10-year period.  He provided technical analysis using state-of-the-art technologies and developed and delivered training to high-level producers within the organization across the UK, Europe and the Far East.

His passion for technology and the internet along with his desire to help "the little guy" led to the development of Automated Marketing Systems. Charles recognized that small business owners typically needed help with the three most critical activities in business: Lead Generation, Lead Conversion and Client Fulfillment.  He also knew that keeping the solution simple would give small business owners the edge in growing their businesses.

Charles is an Act certified consultant and reseller, a member of the Mastermind Marketing Consultants Group, and a reseller for Northwoods, Swiftpage email and Activator.

Event Details

Michael Gerber, bestselling author of The E-Myth and Awakening the Entrepreneur Within, says …

“The System is the Solution.  You’ve gotta become a Systems Thinker.”

When it comes right down to it, an organization is actually nothing more than an organization of systems.  In running his own business, Charles quickly came to realize that the three business activities that he had to get right to produce income and grow, were to do with Generating Leads, Converting Leads, and Client Fulfillment (building customer loyalty).

The objective of this session is for him to share with you what he has learnt about creating a system to manage these three business activities.  We will cover:

•     Why your mailing list is your number 1 asset and how to go about building a substantial mailing list of your own.
•      Why keeping it touch repeatedly is critical and how to go about doing this.
•      Why automation is key, and what this means in terms of building a system and a business.

The Agenda for the Event

7.00pm - Meet, Greet and Eat - Group Networking- hot food served at 7.00pm
7.30pm - Welcome from School Leader Jeremy Webb
7.35pm - Speed Networking Session
7.55pm - Guest Speaker “Charles Moore”
8.40pm - Break and bar open
8.55pm - Business Card Draw “Pitch Your Business”
9.00pm - Group Networking
9.30pm - Close

Future Events and Speakers

ES Dorking 3rd February 2010

The Importance of Image and Branding! with Paul Fella of The Creative People

We live in an image conscious age - even more so when it comes to business.  Having the right image that creates an impression in business is paramount in today's marketplace.

This talk on image and branding will give you some guidance and understanding as to what constitutes a good, strong and successful image for your brand and how you might achieve it, and implement it, in your new or existing business.

ES Dorking 17th February 2010

If 90% of Businesses Fail Why Will You Succeed? with Robert Copping of Sightpath

People who set up their own business tend to be well-motivated and usually have talent or expertise in their field, yet the failure rate is drastically high.

To succeed at running your own business is clearly a difficult task. Surveys of successful businesses have found that a common factor in their success is Business Planning.

Unfortunately, small businesses are faced with an awkward choice:

1. Try to plan themselves without the expertise, which is time consuming so it usually gets neglected
2. Engage a Business Consultant, which is usually too expensive

The result is that most small businesses do very little business planning, which must contribute to the high failure rate.

Robert will introduce an alternative approach to help ensure our businesses succeed!

Entrepreneur School Leader - Jeremy Webb

Jeremy worked for 34 years with Barclays, the last 20 as a Corporate Manager, looking after (over time) some 950 customers of all different sizes and sectors. Success involved understanding the where, when, why and how of each business and bringing his financial and commercial expertise to leverage their business expertise for mutual benefit. In his early career Jeremy was an Operations Manager responsible for HR, Health and Safety, Training and Assessment, he also had 2 years experience of Internal Audit as well as time spent managing sales teams.

Jeremy has also been a Director of Kingston Chamber of Commerce (8 years) which meant dealing with members in a very different way from his customers at Barclays. Since leaving Barclays in 2006 Jeremy was Group Treasurer then Group HR and Operations Director for an internationally based SME IT Services Group and became a "game keeper turned poacher" quite successfully!

For the last 12 months he has run Webbery Associates Ltd - Business and Business Finance Consultants helping owner managed businesses in the areas of business and financial management, business planning and helping to raise finance.

View other Entrepreneur School Dates Times and Locations

About Entrepreneur School

If you have ever had a vision or a dream to start a business, then you will know only too well that when you first see the vision of what you want to create, you are compelled to act in making your project a reality. If you make mistakes during the research stages, get your company focus wrong or take the wrong advice, then it could seriously damage the chances of your business succeeding. Could there be something out there that might help you get it right from the outset? The answer is, yes, there is - it’s called Entrepreneur School.

Entrepreneur School will be series of face to face networking events held in different town locations across the UK, with the primary aim of helping to improve new business startup success rates as well as improving the ongoing success of existing UK businesses.

We can only get the network to reach a terminal velocity and have the high levels of activity that we require if people go out of their way and participate. We truly believe that the combination of online and face to face  networking with  Entrepreneur School and Raw Business Magazine will create one of the UK’s most versatile and much needed business support and business growth networks.

We all know that 17 out of 20 businesses fail within the first two years but with the combination that we offer our members, we may just help to change the odds of success.

If you have a dream of going into business and you would like to increase your odds of success then why not join thousands of other Entrepreneurs who are part of the Raw Business Network by registering with us free. You will not be disappointed and who knows together we just might become - United Entrepreneurs!

Previous Guest Speaker Information

Leslie Smith - Public Sector Contracts & Tenders

Yvonne & Rachel Morton - Creative Thinking & Team Building 

Ron Mitchell - Protecting and Saving your Business

Emma Wimhurst - Seven Business Disciplines

Bradley Chapman - launch night thank you

Information about Bradley Chapman

Bradley's Blog - Read the heartfelt story of Bradley Chapman's Journey

Bradley speaking at the British Library "Inspiring Entrepreneurs"

Raw Business Magazine 

Raw Business Magazine is a digital and printed business magazine which features high profile interviews with successful Entrepreneurs such as Doug Richard, Max Clifford, Imran Hakim, Levi Roots and Rachel Elnaugh.

The magazine is published bi-monthly and contains focused entrepreneurial and business based editorial content. The magazine is delivered free to fully subscribed Raw Business members, key targeted marketing agencies and corporate sector companies.

All editions of the magazine can be viewed online at Raw Business Magazine. If you have a story about adversity or success then please email enquiries@rawbusiness.com or call 0845 468 5000.

To receive a printed copy of our magazine please click here and click subscribe to Raw Mag on our homepage. We hope that enjoy reading our magazine and we look forward to hearing from you. 

 Contact Details

Raw Business Publishing Ltd
Unit 6 Broomfield Businss Centre
Broomfield Road
Chelmsford, Essex CM1 1SS

Tel: 0845 468 5000 Fax: 0845 468 5001 Email: enquiries@rawbusiness.com