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Event Details
According to Julian Tanner of Axicom, one of the agency's investment
banker clients recently valued a piece of coverage in the FT at £15m.
Here's how: "£5m for what you
can raise in investment. £5m for what you will now win in sales. And
£5m for what you will get extra at IPO."
On
12th March, we'll be asking Peter Whitehead what he thinks of that
particular back of an envelope calculation -- and we'll be doing so at
one of London's more intriguing venues: the old TUC HQ on Great Russell
Street.
Peter was appointed editor of FT Digital Business in early 2006. After 12 months in the job, now seems like a good time for an update on the mechanics of securing coverage at FT Digital Business.
Peter will also explain the subtle changes that he has been making at the supplement.
These include the recruitment of new freelancers and a sharp focus on CIO-style concerns.
For those of you who find Peter elusive via
telephone (he doesn't answer it), this is a great opportunity to meet
the man in person.
Please note: We are unable to accept payment on the night, so please ensure that you book in advance. . .
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When & Where
The Meeting Room
Covent Garden Hotel
10 Monmouth Street
WC2H 9HB
United Kingdom
Monday, March 12, 2007 from 7:00 PM to 10:00 PM (GMT)
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