This 2-hour drug marketing launch program provides a framework for identifying all critical requirements in a product marketing launch. It then helps you build the key planning step, offers guides to engage and support your company counterparts and stakeholders and prepares you comprehensively to manage a product rollout – with metrics for your product’s market success

Why Should You Attend:

Creating a drug marketing launch strategy as the $700 billion global drug market undergoes deep transformation is unquestionably a challenge. By design, this course helps you develop a “mission: success team” and full roadmap for your product launch. New branded drugs now cost $1.3 billion and may take 12 years to launch, a risky path where fewer than 15% beat revenue targets.

But a “right-fit” roadmap helps you ensure success in this dynamic marketplace.

This 2-hour program assesses the core elements of a successful product launch roadmap, guiding you through the steps of organizing a “ready-to-use” marketing strategy for your team. You will learn well-tested guides to navigate a marketing launch. The program targets organizing your core messages, data package, pricing and branding plans – as you prepare for a global or regional launch. Many parts create the whole, so you’ll learn to organize the complete picture.

Learning Objectives:

At the end of this 2-hour session, you will have learnt

• To build a comprehensive conceptual “toolbox” for drug marketing success
• To create a hybrid strategy for current and new market information
• To organize your launch and market success metrics

Areas Covered in the Webinar:

The webinar's market-proven tips help manage these critical planning elements:

1. Understanding the best practices (and key “don'ts”) for developing your plan.
2. Using commercialization research and brand name planning.
3. Incorporating competitor assessments in your plan.
4. Preparing for key life cycle management issues for your product.
5. Integrating your global positioning statement, branding and trademark plans.
6. Carefully building the medical marketing plan for key opinion leaders.
7. Developing the complete launch plan (and a glance at DTC considerations).
8. Creating pre-launch internal and external communications.
9. Navigating the complete marketing launch and messages with your counterparts.
10. Developing, deploying and reporting on a cycle of market metrics.

For Registration: