Responsive Design vs. Designing for Context
Thursday, December 13th from 6:00 - 7:30 pm
Emily Wengert, VP, User Experience, Huge

Responsive digital design has become the trendy design request. Building all your sites (mobile, tablet and desktop) off the same code base can be great for efficiency, but it also can blind a product team to game-changing business opportunities. Mobile has a context that your laptop doesn't: it could be with you in a store, as you commute, and on your couch. Learn the power and drawbacks of responsive design and how and when to design for context instead. This class is geared toward digital designers, product owners or channel owners tasked with creating omnichannel digital solutions.

Student Takeaways:

• What is responsive design, when to use it, and how to design with it in mind
• Mobile = more, not less
• The fundamentals of context-driven design and how it changes your feature set and your product
• 5 ways to tell whether a site should be one-size-fits-all responsive or unique in each channel

Level Prerequisites:
Students should have some experience with digital planning and design.

Required class materials / software:
Laptop with Internet access.

Emily Wengert leads design and strategic thinking for large multitrack engagements at Huge in Brooklyn, NY. As VP, User Experience, she also helps lead the 50-person UX department, which includes interaction design, content strategy and research. She has successfully collaborated with some of Huge's largest clients including Target, UnderArmour, SiriusXM, Thomson Reuters, and Nutrisystem. Her work has received an OMMA award and been honored at the Webbies, and she has spoken at the IA Summit, IxDA NY and Social Retail Summit.