Workshop - Writing better press releases

Level - Basic

Overview

Writing a good press release is a must-have skill for anyone in the PR profession. Once you know the classic formula for structuring a news story, and how to put together the intro to attract attention instantly, you’ve got it made – providing of course that you have a strong story.

In one intensive day, you can learn to write your news release exactly like a journalist and give your release the best possible chance of being published.

This is an opportunity to see things from the journalists’ perspective – and to study in depth the finer points of writing different types of press release.

Topics

What journalists want from a press release

What makes a story?

How to develop a journalistic writing style that’s easy to read

Successful headlines and intros

Using quotes to add value to your message

Embargoes

Creating stories when there’s nothing much new to say

            Delegates’ examples for review and discussion.

Learning outcomes

Delegates will gain insight into how to start a press story with impact and structure it without a struggle. They will understand how to vary their writing style according to the publication and know how to write faster and more fluently, even if writing was previously a problem area.

Multiple bookings

If you would like to make a booking for more than one training course or event, please phone us on 020 7631 6938.