January, Google Adwords (GADS) Hands-On Workshops - London W1, UK

Drive profitable traffic to your website with Google Adwords

What's included in the price?

In addition to professional training from an experienced, practising consultant your training includes:

• Refreshments throughout the day and lunch
• "Winning Results with Google Adwords", by Andrew Goodman on Day1
• A Slideshare invite with the seminar's slides, continually updated
• Email and telephone support for 60 days after the course
• A £50 Adwords advertising credit

Should I just attend day 1 or day 2 as well?

Attending both days will enable your understanding of Google Adwords to leap forward, providing you with invaluable knowledge.

Adwords Essentials is a one day course aimed at online marketers, web executives, webmasters, agency account managers, and campaign managers who need to set-up, manage and optimise Google Adwords paid search campaigns, following industry best practice to start generating profitable website traffic.

Adwords Advanced is aimed at a similar audience as to that of the introduction course, but for those who require a deeper appreciation of Google Adwords and its many advanced concepts and to further optimise Adwords campaigns to improve profitability.

What's the detailed syllabus and timings

Both days are split into four sessions, separated by a fifteen minute break in the morning and afternooon, and a one hour lunch break. Registration opens at 9:00am and sessions start promptly at 9:30am with the day finishing at 5:00pm.

 – Google Adwords Essentials hands-on workshop

Session 1 – Introduction to Google Adwords

 Google Adwords overview

 Where are Google ads displayed?

 Accessing Google Adwords

 The Google Adwords interface

 Billing details and Account preferences

Session 2 – Planning your paid search campaign

 Adwords Account structure

 Initial planning for your paid search campaign

 Detailed planning

 Keyword research and estimating search traffic volumes

 Adwords keyword tool

 Advert structure

 Google editorial policy

Session 3 – Setting up your Google Adwords account, campaigns, ad-groups and keywords

 How to setup a campaign

 Creating and editing a campaign

 Editing ad groups and keywords

 Writing compelling ad copy

 Ad scheduling

 Position Preference bidding

 Monitoring results

Session 4 –Quality score and reporting

 Adwords quality score

 Google Adwords reports interface

 Running and scheduling reports

 – Google Adwords Advanced hands-on workshop

Session 1 – Budget management and the Content Network

 Where are Google ads displayed?

 My Client Centre (MCC)

 Enabling and disabling access

 Manager defined spend and budgets

 Content network advertising

 Controlling where on the content network

 Ad formats available

 Create a content network campaign

 Identifying placement sites

Session 2 – Copy writing for increased click-through rate

 Creating image and video ads

 Writing compelling ad copy

 Advanced techniques

 Using dynamic keyword insertion

 Keyword based landing pages

Session 3 – Keyword research, testing and using Google Analytics

 Detailed keyword research techniques

 A/B testing ad copy

 Planning your tests

 What to test

 Local Business ads

 Mobile ads

 Google Adwords quality score

 Integrating Adwords with Google Analytics

 Understanding auto-tagging

Session 4 – The Adwords Editor

 Google Adwords Editor

Who are the instructors?

Most of our Google Adwords workshops are delivered by Sharron Lonsdale, Senior Consultant and Account Manager at ivantage, who possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron's biography on out team page.

To give Sharron an occasional break, Matt Trimmer replaces her as the instructor. Matt  Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt's biography on our team page. 

I would like to talk to the instructors before I attend, how do I do that?

I would like some more information before I attend, how do I get that?

Feel free to contact us now to discuss your requirements.

What are the training facilities like?

Students learn in a pleasant, air conditioned, modern environment with a dedicated desktop PC. Public training courses are limited to twenty attendees per day with no more than 3 attendees from a single organisation. Here's a recent picture of our London training room, W1:

 

Is there an area where I can pray?

Yes, there is a quiet prayer area.

How do I book?

Please select a suitable date to attend from our list of courses and enter the number of tickets you require, and then select "Order Now". All our public training courses can then be paid for by credit card or by requesting an invoice by selecting “Show” next to “Other Payment Options” at the bottom right of the ivantage secure booking and payment form.