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Blogging for Business – How to Extract Value (Livestream from NYC)
Wednesday, December 5, 2012 from 4:00 PM to 5:00 PM (EST)
Blogging for Business – How to Extract Value
Blogs can be an incredibly effective means for generating interest, respect and authority for almost any business. A great business blog should create value for current and prospective customers while supporting overall business growth.
Thoughtful preparation, consistent execution and intelligent optimization are the keys to deriving the true value from a blog, but how to go about these things is not always clear. This course will provide a soup to nuts overview on creating, maintaining and promoting a successful blog in tactical detail: conceptualization, design & development, editorialization, content creation, promotion and metrics-based optimization.
This class will address the following topics:
Mike Raffensperger currently serves as the Vice President of Strategy and Creative Development for Magnet Media, a leading digital production studio and marketing services firm. A passionate digital storyteller, Raffensperger has overseen Webby Award honored digital programming for an audience of millions. As a champion digital marketing, he has directed online campaigns for dozens of top-tier media and technology companies, including Apple, Microsoft, Adobe, Google, ABC, NBC, Showtime and DreamWorks Animation.
A recognized thought leader, Raffensperger has written and spoken extensively on digital marketing, most recently as the co-author of Digital Media for Business, a Top 10 Amazon bestseller offering a primer on the doing of business in the digital age. He is a Fellow with the Punch Sulzberger Media Executive Residency Program at Columbia University’s Graduate School of Journalism and holds an undergraduate degree in Business Administration from Messiah College.
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General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
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