The hardest part to understand about social media is the point of trying to integrate it with your traditional marketing. Does it make any sense? Why do I care? AHHH!

We all use traditional marketing. That is a solid fact. The question now is... how do you take your traditional marketing strategies and combine them with social media? We hope to help you answer that question.

Here is the content breakdown:

• What is social media and why does it matter
• How social media fits into overall marketing
• The concepts of viral marketing and how it applies online
• The steps to driving leads through social media
• The best way to prepare marketing staff to implement social media
• Writing a one page social media plan

Don't miss this chance to build into your business an effective social media strategy.