Workshop: Feature writing

Level: Intermediate

This course is designed for in-house and consultancy practitioners who want to start to write, or to write better, features for in-house publications and trade and specialist press. It also looks at how to submit concepts for features to editors of consumer and other publications.

Topics

• The difference between writing news stories and features
• Why features are important in PR programmes
• Common types of features
• Editorial policy on features
• The feature brief
• Developing a writing style for features
• Structuring features
• Thinking visually.

Learning Outcomes

Delegates will get a feel for what is needed to create a good feature. They will be able to write synopses for features for submission to publications. They will also be able to structure and to write a basic feature. Delegates are encouraged to put into practice what they have learnt as soon as they return to the workplace, and post-event support is offered when they tackle their first feature article.

Multiple bookings

If you would like to make a booking for more than one training course or event, please phone us on 020 7631 6938.