Workshop: Creativity in PR

Level: Intermediate

Creativity is a vital skill in the public relations profession, yet most people in the industry have not received any training in this area. Nor do they understand how creativity works and how creative performance can be improved dramatically. Packed with practical advice and based on delegates’ own real-life challenges, the workshop will demonstrate that even the least creative can improve their creative abilities, and can manage the creative dimension of their work.

Topics

• Techniques to help tap into your creative side
• Ten ways to improve creative ability
• 25 techniques to generate new ideas
• Proven systems to make organisations and practitioners more creative and innovative
• Understanding the creative process
• Key thinking processes
• How to sell creativity
• What makes a creative individual and team.

Learning Outcomes

Delegates will improve their ability to effectively manage creativity in their day-to-day PR activity. They will be able to generate, develop and nurture ideas, and will know when and when not, to be creative.