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Event Details
Google recently introduced exciting new features and complete overhauls of its Google Analytics product at the 2012 Google Analytics Summit last month. The new methodologies combined with best practices will dramatically change how data is being tracked. This will impact data analysis and digital marketing decisions.
In this seminar, we will discuss the new methodologies and features within Google Analytics and how to take advantage of the new tracking processes.
We will discuss:
- Universal Analytics (new tool) with Google Analytics
- Retargeting and remarketing campaigns
- Website conversion with live optimizations
- Planning for 2013 to maximize Digital Marketing ROI
Users no longer rely on one device to engage with the brand. Quite often, users rely on array of different tools to engage with the brand – computer, smartphone, tablet, game console, digital display are some of the tools that facilitate the relationship and engagement. The question is how do we track our audience across all these devices without losing any data? This concept is the basis for universal analytics, remarketing and what you should be considering going into the new year.
We'll also include live website optimization tips so feel free to enter your website URL when prompted on the registration page.
When:
December 5, 2012
8:15am – 10am
Where:
Kenwood Towers
1st Floor Conference Center
8044 Montgomery Road
Cincinnati, OH 45236
When & Where
1st Floor Conference Room
8044 Montgomery Rd.
Cincinnati,
45236
Wednesday, December 5, 2012 from 8:15 AM to 10:00 AM (EST)
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