Turn Visits into Customers: Maximize the ROI of Your Traffic-Generation Efforts
Monday, December 3,  from 6 pm - 9 pm
Tim Lombardo, Lateral Mind
Boris Grinkot, Lateral Mind

Driving visitors to your website costs money and effort (think what you’ve invested in your SEO, PPC, Facebook ads, Twitter activity, etc.). Your objective should be to maximize the return on that investment. Websites needlessly waste marketing dollars and traffic because they don’t have a structured approach to what they communicate, how they communicate it, and to whom.

This class covers the psychology and tactics of converting visitors to paying customers, free trials, subscriptions, etc. We will learn how to systematically develop test ideas to maximize the results. Unlike the in-product focus of UX thinking, this class is laser-focused on linear, one-time transactions, such as purchases and lead forms.

Student Takeaways:

• Conversion Maximizaton workflow to organize the process
• Heuristic tools for developing the appropriate tactics
• Persona development to understand customers
• Best practices in conversion maximization

Prerequisites:
You must have a page or conversion funnel to work on. Also, it would be helpful (though not required) to have some experience with digital marketing, especially any conversion optimization methodology (e.g., from Bryan Eisenberg, Tim Ash, Marketing Experiments, WhichTestWon, or Wider Funnel).

Preparation:
Please bring 2 readable print copies of what you consider the “problem” page(s) of your website.
Also, please complete this form, so that we can prepare a brief set of recommendations for your page: http://convert.wufoo.com/forms/conversion-maximization-page-profile-ga-class/ (if we don't get to your page in class, we will provide them in writing or schedule a separate time).


Tim Lombardo, operates the consultancy Lateral Mind. Lateral Mind maximizes conversion through testing and best practices for start-ups, high volume e-commerce and a variety of other organizations that use a website to create customers. Tim is also a startup advisor and has helped hundreds of entrepreneurs learn and implement Lean Startup and customer development methodologies. He regularly teaches classes and mentors for Lean Startup Machine.

Boris Grinkot operates Lateral Mind with Tim. Boris has taught conversion optimization to thousands of marketers through full-day workshops and webinars during his work at MarkеtingExpеriments, where he also led consulting projects for Fortune 500 companies, generating tens of millions of dollars through conversion improvements. Last year, he launched MarketingSherpa’s landing page optimization benchmark reports. This year, Boris is publishing a new how-to paper for advanced conversion marketers through Econsultancy.

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Questions? Check out our FAQs. 

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.