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Naming & Trademarking (Livestream from NYC)
Thursday, December 13, 2012 from 2:00 PM to 3:30 PM (EST)
Naming & Trademarking: Creating Your Brand's First Impression (Livestream from NYC)
Naming is widely thought to be a purely creative process where people drink coffee and brainstorm. Anyone who has tried this methodology to develop a brand name has probably found it to be rather ineffective. During this class you'll be learning how to name your product/company - the right way. Hint: it doesn't start with naming.
Equally as important as establishing a name, is the protecting its trademark. Many small businesses overlook these important steps in creating and securing their brand. This class is intended to demystify the name development and trademark process for small businesses and entrepreneurs.
TO VIEW THIS LIVESTREAM: We'll send a link to the email address you used to purchase your ticket, a few hours prior to the start time. Be sure to check your inbox (and your spam folder).
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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at firstname.lastname@example.org at least 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.
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General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
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