Contact ivantage Limited for event and ticket information.
Thursday, January 28, 2010 at 9:00 AM - Friday, January 29, 2010 at 9:00 AM (GMT)
Google Analytics authorised training
Accredited and promoted by Google, Seminars for Success are led by Google approved, independent and unbiased search marketing professionals – Seminar Leaders.
Whether you're new to on-line marketing or a seasoned veteran, ivantage's introductory and advanced Google Analytics seminars will help you to:
In addition to professional training from an experienced, practising Google Approved Seminar for Success Leader your training includes:
• Refreshments throughout the day and lunch
• "Google Analytics - An Hour a Day", by Avinash Kaushik on Day 1
• "Advanced Web Metrics with Google Analytics", by Brian Clifton on Day 2
• A Slideshare invite with the seminar's slides, continually updated
• Email and telephone support for 60 days after the course
• A £50 Adwords advertising credit for new Adwords advertisers
The seminars are hands-on courses where attendees use their own Google Analytics account and their own data, completing exercises under the direction of an experienced instructor. In our opinion, this format is the most effective for adult learning and knowledge retention. Our seminar leader presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to re-enforce key concepts.
Attending both days will enable your understanding of Google Analytics to leap forward, providing you with invaluable knowledge.
Analytics: Introduction & User Training is a one day course aimed at online marketers, web executives, webmasters, agency account managers, and campaign managers who need to understand Google Analytics reports, interact with them and improve the way they go on to use the information presented.
Analytics: Advanced Technical Implementation is aimed at a similar audience as to that of the introduction course, but for those who require a deeper appreciation of Googles Analytics many advanced features, configuration options and deployment modes.
After successful completion of Analytics: Introduction & User Training, students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website, how they behave and the ways in which they interact with their website’s content.
After successful completion of Analytics: Advanced Technical Implementation, students will be able to configure Google Analytics for all but the most complicated of websites in order to ensure Google Analytics can be used to accurately analyse how visitors arrive at their website, how they behave and how they interact with their website content.
Both days are split into four sessions, separated by a fifteen minute break in the morning and afternooon, and a one hour lunch break. Registration opens at 9:00am and sessions start promptly at 9:30am with the day finishing at 5:00pm.
Session 1 – The Google Analytics reporting interface
Google Analytics: A history
Search marketing jargon: paid search, organic search and SEO
Accessing Google Analytics
The Google Analytics Dashboard
Editing your Dashboard
E-mailing your Dashboard
E-mailing your Dashboard to colleagues
E-mailing your Dashboard in accordance with a schedule
Exporting your Dashboard
E-mailing and exporting reports
Understanding Google Analytics graphs, graphing options, date range and comparing with data from other periods
Session 2 – Tasks, Goals and Funnels
What is possible with Web Analytics?
What is possible with GA?
Google Analytics and your website’s Goals
Configuring a basic Goal
Placing a value on a Goal
The $index value
Key Performance Indicators (KPIs) and your site
Google Analytics and Key Performance Indicators (KPIs)
Session 3 – Visits, visitors, traffic and website campaigns
How does GA measure visitors?
The ‘Visitors’ report suite
Using, building and applying ‘Advanced Segments’
Reporting on your marketing campaigns
The ‘Traffic Sources’ report suite
Tagging Google Adwords
Tagging other PPC campaigns
Tagging e-mail campaigns
Tagging display advertising
Tagging off-line advertising
When not to tag campaigns
The ‘Visualisation’ tool
Session 4 – Interaction and website content
Reporting on what users are doing on your site
The ‘Content’ and ‘Goals’ report suites
Reporting on what users are searching for on your site
The ‘Site Search’ tool
Reporting on what users are interacting with on your site
The ‘Site Overlay’ tool
The ‘Event Tracking’ module
Creating ‘Custom Reports’
Session 1 – Users, access, accounts, profiles and Adwords integration
Accessing Google Analytics
Auditing user access to Google Analytics
Creating Google accounts
Creating new Google Analytics accounts
Adding, removing and modifying users
Best practice user administration
Checking the Google Analytics Tracking Code (GATC) for your website
Using and deploying the new or legacy GATC on your website
Configuring account settings
Account and profile structure
Creating new profiles
Duplicating existing profiles
Configuring Profile settings
Best practice account and profile structure deployment for agencies, hosting companies and corporates
Integrating Google Adwords with Google Analytics
Session 2 – Data considerations, tracking, goals and e-commerce
Your data and Google
Google Analytics and visitor privacy
Google Analytics reporting delay
Backing-up data with multiple accounts and profiles
Backing-up data with Urchin Software from Google
Web analytics tracking methods
Google Analytics tracking methods
Google Analytics and first party cookies
Google Analytics and the fifth cookie
Configuring the user defined segment
What is possible with web analytics
What is possible with Google Analytics
Google Analytics and your website’s goals
Configuring goals and funnels for simple sites
Configuring goals and funnels for complex sites
Configuring e-commerce
Configuring e-commerce for non e-commerce sites
Configuring ‘Site Search’
Configuring campaign tracking
Session 3 – Filter administration, advanced segments, page and event tracking
Basic filter administration and the Google Analytics default filters
Excluding all visits from an IP address
Excluding all visits from a domain
Including all visits to a directory
Advanced filter administration with custom filters
Upper and lower case filters
Search and replace filters
Look-up table filters
Advanced filters
Advanced cascading filters
Advanced integration with Google Adwords
Using the pageTracker: ._trackPageview() or urchinTracker()
Tracking custom 404 errors with Google Analytics
Tracking other server errors with Google Analytics
Tracking downloads with Google Analytics
Tracking form completion with Google Analytics
Tracking Flash, Video, AJAX and other rich media
Google Analytics and ‘Event Tracking’
Event tracking for Flash
Event tracking for downloads
Event tracking for banners and content boxes
Session 4 – Customising the Google Analytics tracking code and fault finding your Google Analytics installation
Collecting data into multiple Google Analytics accounts
Coding Google Analytics for sub-domains
Advanced filters for sub-domains and visit transitioning
Coding Google Analytics for multiple domains and visit transitioning
Coding Google Analytics for 3rd party domains and visit transitioning
Coding the Google Analytics session cookie timeout
Coding the Google Analytics retuning visitor cookie timeout
Coding Google Analytics cookies to be restricted to sub-directory
Coding for existing campaign tracking URLs to be recognised by Google Analytics
Coding for additional search engines
Coding to ignore referral keywords
Coding to integrate Google Analytics campaign information into a CRM system
Fault finding your installation with Google Analytics reports
The ‘Hostnames’ report
The ‘Browser and OS’ report
The ‘Referring Sites’ and ‘Referral Path’ reports
Fault finding your Google Analytics installation with external tools
Getting help and support
Most of our Google Analytics workshops are delivered by Matt Trimmer, Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt's biography on our team page. Matt is a Google Analytics Seminar Leader.
To give Matt an occasional break, Sharron Lonsdale replaces him as the instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron's biography on out team page.
Please contact the instructors directly or for sales infomation, call + 44 (0) 870 752 1066 or contact us using this form.
Matt Trimmer +44 (0) 778 693 0032
Sharron Lonsdale +44 (0) 203 008 7305
Feel free to contact us now to discuss your requirements.
Students learn in a pleasant, air conditioned, modern environment with a dedicated desktop PC. Public training courses are limited to twenty attendees per day with no more than 3 attendees from a single organisation. Here's a recent picture of our London training room, W1:
Is there an area where I can pray?
Yes, there is a quiet prayer area.
Our primary training room is located downstairs without acces to a lift, however with suitable notice we can re-locate to a training room on the ground floor or to a floor with lift access.
How do I book?
Please select a suitable date to attend from our list of courses and enter the number of tickets you require, and then select "Order Now". All our public training courses can then be paid for by credit card or by requesting an invoice by selecting “Show” next to “Other Payment Options” at the bottom right of the ivantage secure booking and payment form.
To those requesting business credit terms, your booking will be secured and subject to credit approval, an invoice will be emailed to you and due for payment, 30 days from the date of booking.
Are there any pre-requisites for attending?
Students will require online Administration access to an active (recording some data) Google Analytics account throughout the courses. You can only attend the advanced course if you have previously attended the introduction course.
What are your Terms and Conditions?
Our training terms and conditions can be read here and you will be asked to accept these terms and conditions in order to secure your booking.
Can these courses be run on-site at my company?
Yes, private on-site training courses represent better value with an audience of three or more students and allow the instructor to focus on the client’s specific website, environment and challenges. We run private, on-site Google Analytics workshops virtually every week.
Courses work best in a quiet training room, where students should be individually equipped with Internet-connected PCs. In the absence of an on-site training room, a board room or meeting room works well with attendees bringing their own laptops with them or using previously set-up desktop PCs.
Feel free to contact us now to discuss your requirements.
What did previous attendees say about the training?
"The tutors were very good and credible"
Web Master, Mydish.co.uk
"Superb overview of a complex tool - so clear even a marketing bloke could understand it!"
Web Manager, Holiday Property Bond
"Matt was a very competent and informed trainer. Very useful course."
Senior Manager, Capita
"It was a good introduction (despite having used some Google analysis tools before)."
Programme Manager, Loyalty Management Group
"Engaging and interesting course. Very relevant to my role within the organisation."
Manager, The National Strategies
"Thank you for coming along yesterday for the Google Analytics training, the guys asked me to let you know that they thoroughly enjoyed it and found it very beneficial."
PA to Senior Management, Miniclip.com
"Just a quick email to say thanks for coming up here to Skipton to run the course. The feedback I've had this morning has been excellent, all were really impressed, not only with the course, but also your in-depth knowledge of the product and industry experience. We've already organised a meeting for next week to discuss what changes she would like to make to the existing MI produced. Thanks again for your help."
Systems Development Manager, Skipton Building Society
"Thank you very much for your lovely email, Sharron. I have spoken to the team and they thoroughly enjoyed the training yesterday, they found it very informative and can see how it will be of immediate benefit. I was very impressed with the preliminary research you had done on their site analytics as it made the course much more tailored to their needs and therefore very applicable."
Internet Channel Manager, Westfield
"I’m pleased to tell you that I thought the training was fantastic and her team thoroughly enjoyed the day."
Team Leader, CIPFA
Thursday, January 28, 2010 at 9:00 AM
- to -
Friday, January 29, 2010 at 9:00 AM (GMT)
Add to my calendarOther Maps:
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Have a question?
Then Please contact the instructors directly or for sales infomation, call + 44 (0) 870 752 1066 or contact us using this form.
Matt Trimmer +44 (0) 778 693 0032
Sharron Lonsdale +44 (0) 203 008 7305
What did previous attendees think*?
Were your objectives met?
90% Said "Yes, all" or "Yes most"
Overall, how did you rate the course?
95% Said "Excellent" or "Good"
Overall, how did you rate the tutor?
95% Said "Excellent" or "Good"
Overall how did you rate the content of the training?
87% Said "Excellent" or "Good"
Overall how did you rate the presentation of the training?
87% Said "Excellent" or "Good"
Would you recommend the training to peers in other organisations?
96% Said "Yes, definitely", "Yes, probably" or "Depends on individual"
*Results of our public and on-site workshop survey of 80 attendees.
About ivantage
ivantage is a Google Analytics Authorized Consultant and an Urchin Authorized Consultant which means we are trained, authorised and supported by Google. ivantage is also a Google Adwords Quallified Company.
ivantage has been a Google Analytics Authorized Consultant and Urchin Authorized Consutlant since 2005 and you can check our professional and Google qualifications here.
ivantage is a leading Internet marketing agency specializing in growing online businesses through traffic generation, traffic analysis and traffic conversion using Natural Search (SEO), Paid Search (PPC), Display Advertising and E-mail marketing augmented by Web Analytics and Conversion Rate Optimisation.
We offer our experience, knowledge and expertise not only to our long term clients but to attendees participating in our popular seminars, public hands-on training courses, private on-site hands-on training courses and short term consulting engagements.
You make investments in training infrequently and the extent of a trainee’s skill at the end of training significantly affects their future capabilities to deliver the outcomes you require.
By choosing a Google Authorized Company to provide your training, you can ensure that you are giving your colleagues the very best start in their engagement with Web analytics and your organization the very best chance of getting the business results you have targeted.
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