Pre-registration is now closed for this event.  Walk-ins are welcome!

Hearing thought leaders talk about social media is enlightening, but just as important is learning from the practitioners who are making social media work in their companies. This session will take you beyond ideas into real life examples of how four B2B marketers are using social media and the lessons they have learned. Each presenter will share his or her experiences with social media and drill down into specific areas where they've had the greatest success. You'll walk away with ideas that you can implement right away in your organization, whether you have a marketing staff of 20 or of one.

The learning doesn't stop there. After the presentations and Q&A, you'll have the opportunity to join one of four discussion groups lead by our presenters. We invite you to share your own social media plans, learnings and successes, and ask or answer questions of your peers.

Our emcee is Paul Gillin, author of The New Influencers and co-chair of MassTLC's Social Media Cluster Advisory Board. Paul will kick the event off with remarks on the state of social media for the B2B market and will then moderate a Q&A session with the four panelists following their presentations.

• Amy Black, Senior Marketing Communications Manager, Kadient - focus, Viral content
• Rick Burnes, Inbound Marketing Manager, HubSpot - focus, LinkedIn and Facebook 
• Rachel Happe, Founder, The Community Roundtable - focus, Twitter
  
• David Mills, Social Media Marketing Manager, AutoDesk - focus, Blogger relations

Limited space is available for this event so register early to save your spot.

Registration begins at 7:30am

Program:  8:00am-10:30am

Thanks to our Social Media Cluster Sponsors: