November 2009 Entrepreneur's Forum:
Email Marketing for Startups
Topics:
- Defining
the right objectives for your startup's email marketing strategy. What
is email marketing good for and what is it not good for? Why not use a
blog or Twitter?
- Email marketing success
stories: pure-play email startups (Daily Candy, Thrillist, etc)
non-email startups with successful email strategies
- Platform selection
- Types of email platforms: installed products vs hosted serivces; open source vs. commercial; CRM-based, events-based, etc.
- Platform survey: Phplist, ConstantContact, iContact, MailChimp, Eventbrite, Salesforce, etc.
- Considerations: Integration (with your website platform, CRM system, e-commerce system, etc)
- Message volume: How much is too little? How much is too much?
- Message content: Combining compelling content with a marketing call-to-action.
- Automated/transactional
content: Integrating content generated on your website with your email
campaign. Managing technical concerns (email platform API) and user
experience concerns.
- Analytics: What are the most important metrics in email marketing. How do you know if your newsletter is a success?
- How how to build a valuable list. Tuning content, format, features, and scheduling to maximize growth and virality.
- Email
marketing consulting: Services offered by email consultants. When to
hire a professional for vs. DIY. How to evaluate email marketing
consultants. How to determine ROI.
- Regulations: What is CAN SPAM and how do we ensure we're compliant? Other regulations to be aware of?
Moderator:
Panelists (alphabetic order):
Email
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Twitter
LinkedIn
MySpace
Digg
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Reddit