The REFUEL | “got chocolate milk?™” campaign is headed to Los Angeles to show athletesthat what they do after strenuous exercise can make a dramatic difference in how they feel and perform during their next race or workout. The new campaign “got chocolate milk?” – backed by USA Basketball Men’s National Team member Carmelo Anthony, twelve-time swimming medalist Dara Torres, five other 2012 USA Swimming Team medal hopefuls, plus 2010 Ironman® World Champion Mirinda Carfrae – shows how refueling with chocolate milk can play an important role during an athlete’s after-workout ritual. Lowfat chocolate milk is simple, effective and scientifically shown to help the body recover after a hard workout so athletes can perform at their best during the next bout of exercise.

 

Participants can also visit the REFUEL booth at the Health & Fitness expo to learn about the scientific benefits of post-race recovery, and for the opportunity to join an exclusive group of elite athletes who champion refueling with lowfat chocolate milk after a strenuous workout.

 

Athletes who stop by the expo will have the chance to join Team REFUEL and win:

·         $500 in sponsorship money

·         Top notch training gear

·         Paid trip to race in Europe 

·         Chance to star in a national “got chocolate milk?”™ ad

 

 

EXPO DAY DETAILS:                                                       

Location/Booth Number: Los Angeles Convention Center, South Hall K 

Date/Time: Friday, October 26, 2012 12 p.m.- 6:00 p.m.

                   Saturday, October 27, 2012 9:00 a.m.- 5:00 p.m.     

 

Race Day Details:

Finish Line Location: L.A. Live

Date/Time: Sunday, October 28, 2012 8:30 a.m.- 12:00 p.m.

 

FOR MORE INFORMATION:

Twitter: Follow us @GotChocoMilk

Facebook: “Like” us at Facebook.com/GotChocolateMilk

Online: www.gotchocoloatemilk.com

 

CONTACT:

Contact Sophia Bly, Refuel Marketing Team, at 312-988-2024 (office), 309-830-5023(cell), or sbly@webershandwick.com