An East Tennessee TCPRA gathering about today’s social media successes & failures and tomorrow’s challenges.

10 a.m. – Greeting

10:15 – 11 a.m. -- On July 15, all of Big Orange Country waited with bated breath to see what would happen to UT Knoxville’s beloved Rock as it moved to a new location just across the street. What no one expected before that day was the role social media would play in how the university communicated about the controversial move. The UT Knoxville social media team (Erik Bledsoe, Jay Mayfield and others) will kick off our discussion with the social media experience that “rocked” the university and helped rocket the university’s Facebook page fan base to 36,000-plus.

11 – 11:45 a.m. – Share your social media stories – good, bad and ugly – and swap advice on how to better use these tools to promote our schools.

11:45 a.m. – 1 p.m. – Lunch and shopping time (You’ll get a 15 percent discount voucher for lunch on your own at one of the University Center eateries, including Smokey’s Café, Quiznos, Petros, Sbarro and Chick-fil-A. You’ll also get a 20 percent discount coupon for the UT Bookstore, also located in the University Center.)

1 – 1:45 p.m. – “Today Facebook, Tomorrow …” Audrey Williams of Pellissippi State Community College, who engaged the TCPRA crowd in Gatlinburg several years ago, will wrap up our session with a look at the future of social media.

1:45 p.m. – Wrap up and door prize parade (Bring a “tchotchkie” from your school !!)

You can purchase UT-Vandy football tickets for $40 and get an $8 concession voucher free, if you’d like to turn your Friday visit into a weekend!

Park FREE in the University Center Parking Garage. Bring your ticket to the conference for validation.