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| From: |
iBreakfast |
| Subject: |
Oct. 7: Competing with The FREE Attack - (Almost) Free iBreakfast |
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info@ibreakfast.com |
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The New FREE - Next Battleground
Wed. Oct. 7th
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How FREE can pay for Social Media, compete against you
and change the competitive marketplace
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In
this innovative iBreakfast, we put our money where our mouth is: Its
FREE. Like most FREE's you have to read the fine print. Its FREE if
you're already a member - and you can bring a GUEST for FREE.
If you're not a member, find one. Or become a member and then you can bring a GUEST for FREE. Of course, you need to do this in advance.
We're
using this tactic to make a point - all businesses in the Digital Age
are prone to a FREE attack. We want to talk about it and the way it can
hollow out a competitor. Can you use It - or will it be used against you.
How
do you compete against FREE? And is it possible that marketers are
using Social Media the wrong way - by trying to advertise when they
should be paying to exploit the FREE. The Digital Age is all about
abundance once it taps it, old industries - not just media companies -
are at risk.
We will look at some new examples: a company that
is on track to reduce the $10 billion text market to $1bn. But then
keep most of that money for themselves and the educational community.
Mobile and mobile apps are another looming battleground.
What
about Government? Electronic Cigarette sites that plan on hollowing out
the tobacco industry and the billions it raises in State and Federal
taxes by giving away a new FREE substitute cigarette.
How about
medical devices, business services and so on? What are the consequences
and how can you use this to your advantage? This is the first in a new
series to understand the competitive landscape of the next digital
revolution.
________________________________________________
Google: The Digital Gutenberg - An Important New Report
Google's platform has become a way to create, publish, and
disseminate content. Google is more than search. The company
is a digital Gutenberg. Stephen E. Arnold's new monograph Google: The Digital Gutenberg, published by Infonortics Ltd. in the
United Kingdom, explains these new Google functions and
how you can leverage them in your business. Order your copy today.
________________________________________________
iBreakfast Founder wins the Fuze Slideshare Multimedia Storytelling Award
Fuze Slideshare Multimedia Storytelling Award-winning entry.
What Would Google Do?
Here's a ViziPress Summary of a great business book that everyone should read: What Would Google Do?
|
Wed. Oct. 7, 7:30am - 10:00 am:
The FREE Attack
How the next competitive wave of the
Internet will attack the economy
Everyone
understands FREE - the old FREE. But there is a new kind of FREE
forming on the internet Social, Community and low-cost Worldwide talent
as well as distribution to take on entrenched, high value industries.
Learn how to use these strategies against your competitors or to protect yourself from a FREE attack.
Best
of all, this event is FREE (subject to some conditions like you have to
be a member or be signed up by a member in advance).
Eric Frank, Flat World Knowledge
Tim Fielding, Riverphonic
Nick Saint Silicon Alley Insider
Hosted by Alan Brody
About the Speakers
Eric Frank is a former Thompson and Prentice Hall marketing executive who helped pioneer this new College Text Book publishing model.
Tim Fielding is a Mobile Marketing maven whoworked for MTV and
consults with major corporations on new strategies.
Nick Saint writes about FREE for the Silicon Alley Insider.
Register to Attend
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Report from the Glitter in Twitter II iBreakfast
Phil Perlman, StockTwits
Stephen Gilberg, WineTwits
David Berkowitz, 360i
Ariel Hyatt, CyberPR
By
revisiting Twitter we learned that smart marketers have used the
microblog platform to develop a following and then build a platform on
top of that. Giving people timely, essential information was the key to
growing a loyal audience for StockTwits which enables investors to
follow the picks of savvy traders. Now, according to Phil Perlman,
their website has become a hub for independent investors, traders and
other high-value Wall Street players.
Stephen Gilberg used
Twitter to build a following for his WineTwits start-up, where
wine-lovers could crow about their favorite wines in real time. That
has grown into "Social Grapevine", a wine drinkers' social portal with
useful filters and Twitter management tools that any social marketer
might covet.
Ariel Hyatt
talked about the ways musicians, mostly independent, but also
established artists, have learned to use Social Media to build a
following. With Twitter, they have learned, the more personal, the
better. After all, they not dealing with customers but fans. While some
musicians "just want to play their instrument" many others have figured
out the lessons of Godin's "Tribes" and Anderson's "1,000 True Fans."
With a following, and no record company to pay back, many musicians
have learned how to flourish.
Notes: Sign up for the WineTwits beta site. To see the overall map of Social Media see the Conversation Prism. Click here to donwload the Social Marketing Playbook
Does your City need to be part of the conversation? Talk to us about opening an iBreakfast in your city.
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Report from the Sold Out White Plains iBreakfast: Social Media for Business
Michael Terpin, Social Radius
David Berkowitz, 360i
Selina McCusker, Personal Branding
Stephen Gilberg, DrinkTwits
Read this report on our blogsite.
Does your town need to be part of the conversation? Talk to us about opening an iBreakfast in your city.
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Report from "Who Moved My VC?"
Alternate Funding
Steven Arnold, Arnold IT
Allan Young, PCMexchange
Slava Rubin, IndieGoGo
Open Season for Open Source Read the rest of the Report
Additional Reports
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Report from July Film Funding iEvening
Michael Salort, Symbiotic Pictures
Martin Feinberg, Winner Media
Slava Rubin, IndieGoGo
Picture by Seitu Orande
As the first in a new series of events that cover
the funding of content - this iEvening got off to a rousing start. 3
investors spoke to a packed house about the opportunities and
difficulties of raising money for a film project. Read the rest of the Report.
Stay in touch with the iBreakfast report by subscribing to our blog!
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Month Year |
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Eric Frank,
Flat World Knowledge
Tim Fielding, Riverphonic
Nick Saint, Silicon Alley Insider
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iBreakfast
The FREE Attack
Wed Oct. 7
7:30 - 10:00 am
CresaPartners
Executive Center
100 Park Ave
Btwn 40 - 41st St.
or call (212) 624-9110
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Find out what happened at the previous iBreakfasts. Share your opinion with other industry leaders.
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When & Where
100 Park Ave. (40-41 St. Sts)
New York,
10016
Wednesday, October 7, 2009 at 7:00 AM (ET)
Add to my calendar
