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The Neuroeconomics of Trust: How the "Moral Molecule" Drives Business Results
Friday, October 26, 2012 from 11:00 AM to 12:00 PM (PDT)
Webinar: The Neuroeconomics of Trust
How the "Moral Molecule" drives business results
Join Paul Zak, a pioneering scientist who's work captures the unique intersection of neurology and business, in an important webinar about the most valuable molecule in today's economy.
Zak's laboratory discovered that oxytocin is the "neurohormone of trust," and that this powerful biological signal tells the brain how to engage with others at work, and in every part of our lives. Zak's work has profound implications for leadership, learning, and life -- and gives insight into the neurological basis of our best, and worst, decisions.
In this interactive webinar, Zak will share the latest research on oxytocin and the emerging field of "neuroeconomics."
When: October 26, 11:00 AM Pacific / San Francisco time
(world clock for this time)
Registration is free -- but seats are limited, so sign up today.
Paul J. Zak is Professor of Economics and Department Chair, as well as the founding Director of the Center for Neuroeconomics Studies at Claremont Graduate University.
Dr. Zak also serves as Professor of Neurology at Loma Linda University Medical Center, and is a Senior Researcher at UCLA. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. His new book “Moral Markets: The Critical Role of Values in the Economy” appeared in 2008 from Princeton University Press. Professor Zak is credited with the first published use of the term "neuroeconomics" and has been a vanguard in this new discipline that integrates neuroscience and economics. He organized and administers the first doctoral program in neuroeconomics in the world at Claremont Graduate University. Dr. Zak's lab discovered in 2004 that an ancient chemical in our brains, oxytocin, allows us to determine who to trust. This knowledge is being used to understand the basis for modern civilizations and modern economies, improve negotiations, and treat patients with neurologic and psychiatric disorders.
To learn more, see...
Dr. Zak's TED Talk on Trust, Morality, and Oxytocin:
The Moral Molecule: The Source of Love and Prosperity